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Strategic management: from analysis to action

In the midst of change, you have strategic choices to make about where your organization is headed and who you want to become. This inevitably leads to tension between:

  • What you must do to stay competitive
  • What you want to do to respect management’s preferences and values
  • What you can do with the resources at your disposal.

Your challenge as a manager is to fine-tune your analytical skills so you can make realistic strategic decisions and successfully follow through with them to foster your organization’s growth and hone your competitive edge. Re-examine the reasoning behind your strategy and its implementation in order to optimize the outcomes.


$1,895 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

On-site, Downtown
Hélène-Desmarais Building

April 17, 18, 2024

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  • Familiarize yourself with the main steps of strategic analysis.
  • Develop your analytical skills.
  • Learn how to use leading strategic analysis tools and grids and integrate them into your strategic management tasks.
  • Develop and implement corporate strategy.

Is this for you?

  • Senior executives
  • Leaders

Special features

  • Discover the key to turning your strategic plans into concrete results.
  • Takeaways include a clear vision of how you will bring your strategy to life and an action plan for making it happen.
  • Make your organization more responsive so it can adapt to a constantly changing environment.

"The content of the seminar and the instructor’s level of expertise achieve the excellence you expect from HEC Montréal."

Robert Lamothe, Operations Director, Aliments Ouimet-Cordon Bleu

"Captivating program, motivating and easy to apply."

Bruno Perrino, Vice-President, Commercial Insurance, L’Unique General Insurance

"A practical approach to setting up an essential organization-wide process."

Jean-Luc Deschamps, Senior Director - Certification and Advisory Services, Deloitte

"Engaging material delivered by an instructor who is just as interesting."

Michel Bourdon, Vice President, Sales and Convention Services, Tourisme Montréal


Louis Hébert
Louis Hébert
PhD (Management)
Co-Director, McGill–HEC Montréal EMBA, Director, MBA Program, HEC Montréal, Professor, HEC Montréal

This seminar focuses on how to develop and execute strategies. It is impossible to know how to formulate an effective strategic approach without understanding everything this implies in terms of priorities and resources. It is therefore necessary to go beyond simple strategic planning and examine the underlying concepts and principles of strategic management, as well as recent developments in this field.

Among the themes to be addressed are:

  • Power of an effective business strategy and model
  • Strategic view of the competitive landscape
  • Competition based on resources and skills
  • How to establish strategic priorities
  • Creating value and gaining a competitive advantage
  • Developing a strategic action plan
  • Challenges of strategic leadership.
  • Dynamic, interactive content
  • Business cases, most of which involve organizations based in Quebec

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:


Joëlle Zoghbi
Program Manager

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 By Phone

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Executive Education > Our programs > Seminars > Strategic management: from analysis to action