This five-day program will produce first-class managers who are not afraid to push the limits of retail.
Despite the ever-changing economic backdrop, you too can:
JoAnne Labrecque is an associate professor in the Department of Marketing as well as an associate member of the Omer DeSerres Chair of Retailing. She has extensive experience in the retail sector.
Now an adjunct professor at HEC Montréal, Alain Brunet is the former president and CEO of the SAQ, where he gained an in-depth understanding of the retail industry.
Engaging your team members to achieve results
Cyrille Sardais, Associate Professor, HEC Montréal
Danièle Bergeron, Corporate Director
In today’s uncertain and ever-changing environment, the ability to help employees embrace organizational change is essential for any manager. The key to successful change management is earning the buy-in of the various parties involved. In this module, you will:
Concepts, trends and best practices
Laurent Simon, Professor, HEC Montréal
Gino Plevano, Vice President—Digital Strategy and eCommerce at Metro
With change being a constant in our economy, you need to update your business model if you want to improve your company’s performance and hone your competitive edge. This module will help you acquire the necessary knowledge to review your business model in order to increase your agility and empower your ability to innovate. More specifically, this module aims to:
Ariane de Warren, Brand & Marketing Director (customer experience), SAQ
Sylvain Sénécal, Professor, HEC Montréal
Jean-François Renaud Co-Founder and Partner, Adviso.
The digital revolution continues to change consumer behavior. Customers interact with businesses using their sales and communication platforms and pass on data that becomes the foundation of business strategies. More and more, the company's performance depends on its ability to use strategically this data to attract, convert and retain its customers. In this module, you will learn how to:
Designing a memorable customer experience
Laurence Ashworth, Associate Professor, Queen’s University
Dalila Khettou, Project Leader - Customer experience, Décathlon Canada
Develop a big-picture vision of how to manage customer service and the customer experience in a way that integrates new technology and social media. Understand the factors that influence customer satisfaction and loyalty. Learn how to handle crises and difficult situations. In this module, you will:
Best practices and performance indicators
Jacques Roy, Professor, HEC Montréal
Sylvie Tardif, Vice President, Operations and Logistics, Groupe BMR
Good supply chain management is a strategic aspect of organizational performance. In this module, you will: