$2,095 + taxes
Three days - 8:30 a.m. to 16:30 p.m.
To be kept informed of upcoming dates, please send your details to
This course explores the various facets of what a sales professional does, above and beyond maintaining existing accounts. Certain topics addressed in Business Development will be examined in more depth in an effort to further improve your sales techniques.
More specifically, this course will focus on the core processes of sales professionals and business development managers, from prospection to maintenance.
You will use what you have learned to build and nurture long-term relationships with your clients.
Professionals, entrepreneurs, managers, representatives, advisors. Candidates for CSP certification.
This course is designed for professionals who wish to build or further a career in sales. Participants will learn more about specific sales and negotiation concepts; become acquainted with the basics of managing a sales territory; explore self-motivation and time/stress management; and examine the importance of LinkedIn and customer relationship management systems as sales tools.
Recommended prerequisite: Our Business Development course or 6+ years of experience in sales, promotion or business development.
Using strategic, practical, dynamic and proven approaches, this course will equip you to maximize the quality of your business relationships with your current and prospective clients, be they internal or external. The result is enhanced productivity when selling to or negotiating with clients.
This advanced sales training will give you the tools to reinforce and enhance your current sales practices, discover new methods and structure your dealings with your clients in a professional, effective way.
Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
Before taking the course, participants must:
Make an appointment with: