On-site

Persuasive Technology: Effective, Ethical UX Design

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Length

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Downtown

  • Migration de donnée

    • Migration de donnée
Rate
$1,195
$1,195
Language

French

Contact an advisor
Nadia Uria-Fernandez
Program Manager

Email | Phone

Have you ever tried to influence your users to adopt a specific attitude or behavior? Would you like to have access to tools and methods to support you in this process? Have you ever wondered about the ethical limits of persuasive design?

If these issues concern you, then our training on technological persuasion and interface design is for you.

The web and social networks have changed the relationship with technologies. The latter increase the possibilities of influencing users tenfold. It is essential to stay on top of these digital developments to better support your design or conversion objectives.

Data privacy has become an increasingly important issue. This training will allow you to find the means that suit you to develop a more persuasive product/service, while taking into account ethical considerations.

With the help of experts in the field, come and enrich your design and evaluation toolbox of the persuasive dimension while respecting ethics, in order to defend the interests of your users.

GOALS

This seminar offers an overview of persuasion in the design of technological products/services and its ethical implications.

Thanks to this training, you will be able to:

  • to understandpsychological principles about human attitudes and behaviors;
  • acquirethe basics of technological persuasion;
  • YOUequipto use persuasive design or evaluation in your professional practice;
  • enrichyour design expertise in a cutting-edge specialization.

IS THIS FOR YOU?

All professionals working in the field of product or service design (e.g.: project managers, product managers, user experience [UX] specialists, ergonomists, designers, web managers, programmers, marketing directors, etc.)

SPECIAL FEATURES

This training allows you to add added value to your digital products or services, thanks to the contribution of the persuasive dimension with an ethical consideration explained theoretically, but also applied, through examples and practical exercises.

A program developed in collaboration with the CRSNG-Prompt Industrial Research Chair in User Experience.

DAY 1

You will first learn to integrate thetechnological persuasion methodsyour professional approach to achieve your business objectives, based on strategies and concrete examples.

DAY 2

Secondly, aethical approach to persuasive methodswill be put forward. Best practices and a legal framework will be presented to allow you to develop the capacity to integrate a more ethical approach into your practice, with positive repercussions on the trust of your users.

TEACHING APPROACH

Concrete examples analyzed and practical exercises to be carried out during the course and between the 2 half-days

Alexandra Némery

PhD (Ergonomics)

Senior UX Designer, Square Enix Montreal

Perrine Ruer

MSc (Ergonomics), PhD (Cognitive Informatics)

UX researcher, Ergoweb

On-site

Persuasive Technology: Effective, Ethical UX Design

Have you ever tried to influence your users to adopt a specific attitude or behavior? Would you like to have access to tools and methods to support you in this process? Have you ever wondered about the ethical limits of persuasive design?

If these issues concern you, then our training on technological persuasion and interface design is for you.

The web and social networks have changed the relationship with technologies. The latter increase the possibilities of influencing users tenfold. It is essential to stay on top of these digital developments to better support your design or conversion objectives.

Data privacy has become an increasingly important issue. This training will allow you to find the means that suit you to develop a more persuasive product/service, while taking into account ethical considerations.

With the help of experts in the field, come and enrich your design and evaluation toolbox of the persuasive dimension while respecting ethics, in order to defend the interests of your users.

Presentation Program Instructors

GOALS

This seminar offers an overview of persuasion in the design of technological products/services and its ethical implications.

Thanks to this training, you will be able to:

  • to understandpsychological principles about human attitudes and behaviors;
  • acquirethe basics of technological persuasion;
  • YOUequipto use persuasive design or evaluation in your professional practice;
  • enrichyour design expertise in a cutting-edge specialization.

IS THIS FOR YOU?

All professionals working in the field of product or service design (e.g.: project managers, product managers, user experience [UX] specialists, ergonomists, designers, web managers, programmers, marketing directors, etc.)

SPECIAL FEATURES

This training allows you to add added value to your digital products or services, thanks to the contribution of the persuasive dimension with an ethical consideration explained theoretically, but also applied, through examples and practical exercises.

A program developed in collaboration with the CRSNG-Prompt Industrial Research Chair in User Experience.

DAY 1

You will first learn to integrate thetechnological persuasion methodsyour professional approach to achieve your business objectives, based on strategies and concrete examples.

DAY 2

Secondly, aethical approach to persuasive methodswill be put forward. Best practices and a legal framework will be presented to allow you to develop the capacity to integrate a more ethical approach into your practice, with positive repercussions on the trust of your users.

TEACHING APPROACH

Concrete examples analyzed and practical exercises to be carried out during the course and between the 2 half-days
Alexandra Némery

PhD (Ergonomics)

Senior UX Designer, Square Enix Montreal

Perrine Ruer

MSc (Ergonomics), PhD (Cognitive Informatics)

UX researcher, Ergoweb
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