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Perfect Your Pitch: How to Weave a Compelling Narrative

Mistakes to avoid, risks to take and rules to follow


Today, businesses have faces, and brands are people. Customers, users and the public at large are not looking to buy just any product or service; they want a goal to pursue, a visionary leader to follow. Join us to develop the skills you need to share your vision.

Customers do not buy what you do, but rather who you are. They want to rapidly understand what sets you apart, which means that you need a vision and the ability to spark their interest. When you speak, your listeners expect eloquence and inspiration. But the real key to success lies in understanding your audience and in identifying and fulfilling their expectations. Discover the power of a strong, consistent message and learn how to engage the people around you.


$995 + taxes


One day - 9 a.m. to 4 p.m.

Course given in French

November 8, 2023
February 21, 2024
May 29, 2024

On-site, Downtown
Hélène-Desmarais Building

September 27, 2023

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By the end of this seminar, you will be able to:

  • Tell the story of your project, business or brand.
  • Better understand what your audience expects.
  • Express your goals in a way that motivates others to follow you.
  • Spread the word” with greater conviction.
  • Prepare an inspiring speech.
  • Develop a presentation that informs and influences.

Is this for you?

  • Executives and managers called upon to make decisions about their organization’s DNA.
  • Open to participants from organizations of any size or type.

Special features

  • Unique, up-to-the-minute content that will give you the tools you need to successfully engage your audience.
  • A seasoned instructor with years of experience in advertising, marketing and public relations.

Gaëtan Namouric
Gaëtan Namouric

Founder, Perrier Jablonski, Lecturer, HEC Montréal
  • How to convey a powerful vision and a clear mission.
  • Understanding the role of design and communication, knowing the tools available and perfecting your oral and written expression.
  • Identifying and fulfilling your audience’s expectations: a review of best practices from around the world.
  • Understanding your role in the community, discovering the power of consistency and engaging the people around you.
  • Lectures
  • Dynamic, interactive learning
  • Case studies
  • Review of best practices
  • Small group and class discussions

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:


Joëlle Zoghbi
Program Manager

 By Email
 By Phone

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Executive Education > Our programs > Seminars > Perfect Your Pitch: How to Weave a Compelling Narrative