Marketing.AI - How to Use Data Analytics and Artificial Intelligence to Drive Your Marketing Strategies
During this course, you’ll discover how to put best practices in business intelligence to work in a marketing context. Learn to better harness and analyze your data. Make informed business decisions with an in-depth understanding of the customer from start to finish of the omnichannel buyer’s journey. And embrace the fact that creating a data-driven culture is vital to providing a stand-out customer experience and developing a winning strategy.
During this course, you’ll discover how to put best practices in business intelligence to work in a marketing context. Learn to better harness and analyze your data. Make informed business decisions with an in-depth understanding of the customer from start to finish of the omnichannel buyer’s journey. And embrace the fact that creating a data-driven culture is vital to providing a stand-out customer experience and developing a winning strategy.
Goals
- Explore the opportunities offered by data, analytics methods and AI in understanding customer behaviour, developing personalized offers and optimizing your marketing strategy.
- Get to know the main analytics tools available for marketers to transform data into strategic insight.
- Share real-world applications and success stories using data and AI.
- Acquire the analytics framework and practical tools your business needs to move forward.
- With other participants, reflect on and discuss possible strategy improvements for faster and more compelling results.
- Demystify the plethora of acronyms in marketing-related analytics, data and AI.
Is this for you?
Marketing managers and executives who want to:
- Improve performance through smarter data- and AI-driven decisions.
- Master analytics to better address the challenges posed by a constantly evolving market.
- Help their business develop a true data-driven culture.
- Boost business development and enhance the customer experience through personalized offers.
Special features
- Participate in discussions with other leaders working in the marketing ecosystem.
- One-of-a-kind course combining theory, practical case studies and panel discussions.
This course is part of the following categorie(s):
For more information about this program