Leverage Your Sales Through Relationship Marketing
This seminar focuses on relationship marketing, various CRM approaches and strategies, and the steps involved in developing an optimal plan for forging strong ties with your customers.
Draw inspiration from today’s best practices to develop your brand relationship strategy and incorporate a relationship-oriented approach within your organization.
“The relevance of communications and interactions with customers accounts for 66% of the purchase decision; the price, on the other hand, explains 33% of the decision.” Harvard Business Review, January 2015
This seminar focuses on relationship marketing, various CRM approaches and strategies, and the steps involved in developing an optimal plan for forging strong ties with your customers.
Draw inspiration from today’s best practices to develop your brand relationship strategy and incorporate a relationship-oriented approach within your organization.
“The relevance of communications and interactions with customers accounts for 66% of the purchase decision; the price, on the other hand, explains 33% of the decision.” Harvard Business Review, January 2015
Goals
- Better grasp the various types of relationship-based strategies.
- Understand trends and best practices in relationship marketing.
- Build an optimal marketing relationship plan in order to improve your brand engagement and increase your sales.
- Become familiar with the success factors related to the development and execution of a relationship strategy.
- Learn how to use and enhance data to get to know your customers better and identify the appropriate relationship strategies for each segment.
Is this for you?
Professionals, managers, mid-level and senior executives in charge of marketing, CRM or database management.
Special features
- Demystify relationship marketing in all of its forms.
- Learn from actual examples of well-known businesses using a practical approach.
- Obtain a step-by-step approach you can use to draft a realistic plan.
This course is part of the following categorie(s):
For more information about this program
Contact:
Michelle Vaillancourt
Senior Advisor
