$ 995 + taxes
One day - 9 a.m. to 4:30 p.m.
Offered at HEC Montréal
March 15, 2022
Search engine marketing is key to securing the visibility and profitability of your online business.
How can you ensure your website appears in the top Google search results? Are you getting the most out of your search engine marketing agency and keyword campaign? Are you maximizing your Google Ads ROI?
These two workshops on organic (SEO) and paid (SEM) strategies will help you master the use of search engines to make your website more visible on Google.
In the first workshop, we will explore Google’s search algorithms with our expert, who brings 20 years of experience in the field. This will give you the tools you need to optimize the content of your website and the technology you use.
In the second workshop, you will learn how to get the most out of your SEM dollars. We will also go over best practices for your campaigns using key performance indicators tailored to your products or services.
SEO (organic search rankings) Overview
Tool: An SEO plan for your website
SEM (paid search rankings) Overview
Tool: Guide to developing your first online campaign and your monthly plan
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
Make an appointment with: