Executive Education > Our programs > Seminars > How to Use Advertising to Attract New Customers

How to Use Advertising to Attract New Customers

Fee

$ 995 + taxes

Length

One day - 9 a.m. to 4:30 p.m.

Language

Course given in French

Dates

To be kept informed of upcoming dates, please send your details to
executiveeducation@hec.ca

Customized version available

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Are you getting the most out of your online media campaigns? Learn how to minimize costs and maximize brand recognition with banner or video ads on the most popular websites for your target audience.

Next, our instructor will give you the inside scoop on how to place ads on social media to increase engagement with potential customers.

Lastly, you will learn how to implement an affiliate marketing program to boost your online sales while keeping your financial risk low.

Goals

Develop an integrated online/offline advertising strategy.
Create the media plan that works best for your online advertising campaign, informed by your media budget and goals.
Identify the best online advertising platforms to reach your target audience.
Learn to ask the right questions and set the right goals to work more effectively with your SEM agency or consultant.