$1,695 + taxes
Two days – 9 a.m. to 5 p.m.
Offered at HEC Montréal
November 18, 19, 2021
February 10, 11, 2022
The course will be offered in class OR fully online if the circumstances require it.
With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.
Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.
Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel
Visualize: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value
Recap: Surprising outcomes and success stories.
Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
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