Executive Education > Our programs > Seminars > Driving and fast-tracking innovation through design thinking

Driving and fast-tracking innovation through design thinking

Fee

$1,695 + taxes

Length

Two days – 9 a.m. to 5 p.m.

Language

Course given in French

Dates

Offered at HEC Montréal
October 19, 20, 2023
March 27, 28, 2024

Customized version available

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With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.

Goals

Learn a practical approach to innovation, based on usage and prototyping.
Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
Become proficient in design thinking’s powerful innovation-oriented processes and methods.

Is this for you?

Managers and professionals responsible for innovation initiatives

Special features

Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.

Instructor:

Laurent Simon
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor and Director, Department of Entrepreneurship and Innovation, HEC Montréal

Program

Day 1

Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel
Visualize: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value
Recap: Surprising outcomes and success stories.

Day 2

Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.

Training approach

Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.