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Driving and fast-tracking innovation through design thinking

With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.


$1,695 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

Offered at HEC Montréal
October 19, 20, 2023
March 27, 28, 2024

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  • Learn a practical approach to innovation, based on usage and prototyping.
  • Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
  • Become proficient in design thinking’s powerful innovation-oriented processes and methods.

Is this for you?

  • Managers and professionals responsible for innovation initiatives

Special features

  • Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.


Laurent Simon
Laurent Simon
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor and Director, Department of Entrepreneurship and Innovation, HEC Montréal

Day 1

Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
: Empathize with clients/users of all kinds: what they say and what they feel
: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value 
: Surprising outcomes and success stories.

Day 2                                                                                

Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.

  • Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Émilie Mazet

Émilie Mazet
Program Manager

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 By Phone

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