Le contenu

Driving and fast-tracking innovation through design thinking

With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.


$1,695 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

Offered at HEC Montréal
November 17, 18, 2022
April 27, 28, 2023

Share on

Facebook Twitter LinkedIn Courriel Imprimer


  • Learn a practical approach to innovation, based on usage and prototyping.
  • Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
  • Become proficient in design thinking’s powerful innovation-oriented processes and methods.

Is this for you?

  • Managers and professionals responsible for innovation initiatives

Special features

  • Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.


Niels Billou
Niels Billou
MBA, PhD (Entrepreneurship and Innovation)

Laurent Simon
Laurent Simon
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor and Director, Department of Entrepreneurship and Innovation, HEC Montréal

Day 1

Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
: Empathize with clients/users of all kinds: what they say and what they feel
: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value 
: Surprising outcomes and success stories.

Day 2                                                                                

Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.

  • Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Catherine Lauriault

Catherine Lauriault
Program Manager

 By Email
 By Phone

Information on cancellation, discounts, refunds and our privacy policy.

Contact us

Executive Education > Our programs > Seminars > Driving and fast-tracking innovation through design thinking