$1,695 + taxes
Two days – 9 a.m. to 5 p.m.
Offered at HEC Montréal
November 17, 18, 2022
April 27, 28, 2023
With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.
Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.
Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel
Visualize: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value
Recap: Surprising outcomes and success stories.
Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
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