Le contenu

Develop your social media and content marketing strategies to boost your brand

Looking to connect with your online customers in a more meaningful, impactful way? This course will introduce you to best practices in social media and show you how to align them with your business goals and the resources you have at your disposal.

By the end of the course, you will be ready to harness the full power of content marketing to boost visibility, engagement and loyalty among current and potential customers, while at the same leveraging shared and earned media through your digital marketing ecosystem.


$995 + taxes


One day - 9 a.m. to 4:30 p.m.

Course given in French

Offered online
June 13, 2022

Share on

Facebook Twitter LinkedIn Courriel Imprimer


  • Learn how to spark interest in and position your brand.
  • Build a community.
  • Engage community members in constructive conversation.

Is this for you?

  • Professionals
  • Managers
  • Intermediate- and upper-level executives

This program is for you if you manage your business’s social media marketing and e-commerce activities.

Special features

Use social media to enhance your visibility and reputation in a hyper-digital world.


Sandrine Prom Tep
Sandrine Prom Tep
MSc (Communication), PhD (Marketing), HEC Montréal
Professor, Université du Québec à Montréal School of Management (ESG UQAM)
  • Introduction to Web 2.0: Characteristics and rules for use
  • Top participatory web platforms and their penetration rate by sociodemographic characteristics
  • Content marketing vs. branded content
  • Inspiring role models from before and during COVID-19
  • Choosing the social media platforms that best suit the needs and resources of your business
  • Creating content and managing interactions:
    • Hands-on content mapping exercise
    • Social media editorial calendar

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Nadia Uria

Nadia Uria-Fernandez
Program Manager

 By Email
 By Phone

Information on cancellation, discounts, refunds and our privacy policy.

Contact us

Executive Education > Our programs > Seminars > Develop your social media and content marketing strategies to boost your brand