Executive Education > Our programs > Seminars > Develop your social media and content marketing strategies to boost your brand

Develop your social media and content marketing strategies to boost your brand

Fee

$995 + taxes

Length

One day - 9 a.m. to 4:30 p.m.

Language

Course given in French

Dates

Offered online
June 13, 2022

Customized version available

Share on

Looking to connect with your online customers in a more meaningful, impactful way? This course will introduce you to best practices in social media and show you how to align them with your business goals and the resources you have at your disposal.

By the end of the course, you will be ready to harness the full power of content marketing to boost visibility, engagement and loyalty among current and potential customers, while at the same leveraging shared and earned media through your digital marketing ecosystem.

Goals

Learn how to spark interest in and position your brand.
Build a community.
Engage community members in constructive conversation.

Is this for you?

Professionals
Managers
Intermediate- and upper-l�evel executives

This program is for you if you manage your business’s social media marketing and e-commerce activities.

Special features

Use social media to enhance your visibility and reputation in a hyper-digital world.

Instructor:

Sandrine Prom Tep
MSc (Communication), PhD (Marketing), HEC Montréal
Professor, Université du Québec à Montréal School of Management (ESG UQAM)

Program

Introduction to Web 2.0: Characteristics and rules for use
Top participatory web platforms and their penetration rate by sociodemographic characteristics
Content marketing vs. branded content
Inspiring role models from before and during COVID-19
Choosing the social media platforms that best suit the needs and resources of your business
Creating content and managing interactions:
- Hands-on content mapping exercise
- Social media editorial calendar