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Cultivate Your Employer Brand to Attract Top Talent

Are you having trouble recruiting new talent? Are you starting to wonder whether potential candidates even know who you are?

What if you could harness the power of your employees to boost your employer brand and pave the way to attracting some of the best and brightest in the industry? Only before your employees can become your ambassadors, their own recruitment experience, from prospect to hiree and beyond, must be a unique and rewarding one.

Through this program, you will learn to appreciate the power of the employee experience and the value of a strong employer brand in reeling in, retaining and engaging the people you need to achieve your organization’s objectives.


$1 695 + taxes


Two days - 9 a.m. to 5 p.m.

Course given in French

On-site, Downtown
Hélène-Desmarais Building

April 23, 24, 2024

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This program will help you:

  • Determine the metrics required to gauge the experience of working at your organization.
  • Perform a diagnostic on your HR practices.
  • Articulate your corporate values and your mission, and make them come to life.
  • Benchmark your employer brand from an industry perspective.
  • Seek out candidate profiles aligned with your needs and expectations.
  • Develop a recruiting strategy that reflects your realities.
  • Improve the candidate experience.

Is this for you?

HR managers and professionals looking to leverage employee experience to renew their talent pool.

Special features

  • Four passionate instructors who bring a wealth of hands-on experience and leading-edge knowledge to the program.
  • Tools that can immediately be applied within your organization.


Annie Guérard
Annie Guérard
MSc (Marketing), MBA
Full-Time Lecturer, HEC Montréal
Laura Parent
Laura Parent

Director of Strategy HR Marketing, sept24

Employer brand

  • Employee experience diagnostic
  • Employer value proposition
  • High-performance HR practices

Competitive positioning

  • Industry overview
  • Market positioning

Human resources marketing

  • Your employees, your ambassadors
  • Your corporate culture, values and mission
  • Segmentation and targets
  • Recruiting tools

Candidate experience

  • Candidate journey
  • Candidate experience vs. employee experience
  • Theory-based presentations combined with practical exercises.
  • Focus on participants’ on-the-job experiences.
  • Team exercises.

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:


Joëlle Zoghbi
Program Manager

 By Email
 By Phone

Information on cancellation, discounts, refunds and our privacy policy

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Executive Education > Our programs > Seminars > Cultivate Your Employer Brand to Attract Top Talent