Executive Education > Our programs > Seminars > Convey your ideas with clarity and conviction: effective business writing techniques (french)

Convey your ideas with clarity and conviction: effective business writing techniques (french)

Fee

$995 + taxes

Length

One day - 9 a.m. to 5 p.m.

Language

Course given in French

Dates

Offered at HEC Montréal
October 11, 2023

Customized version available

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This business communication course will provide you with a concrete set of strategic tools to make your writing more strategic, more compelling and more powerful. Whether you’re trying to promote a project, ask for an endorsement, apply for funding, woo a customer or win over a superior to your point of view, you need to know how to make your case clearly, concisely and compellingly.

Solid communication skills are a tremendous asset for managers, professionals and executives. Good communicators excel at informing, engaging, motivating and convincing others, all of which represent a distinctive advantage in the workplace and in the job market. In this “always on” world we live in, written communication is part of our everyday experience. Those who developed the ability to find the right words at the right time are more in demand than ever. This program will help you structure your thoughts and express them in a coherent, cohesive way in order to get your ideas across and, most importantly, get the results you want.

Goals

Give you the tools you need to:

Be more systematic and disciplined in your writing to make the process easier and faster.
Formulate your thoughts clearly so your messages flow.
Maintain your reader’s interest from beginning to end.
Be more persuasive by articulating your arguments with conviction.
Express yourself with precision and punch – choose the right words, build effective sentences and structure your paragraphs around your goals.
Take a critical look at your style to find out where you can make improvements.
Make your writing more appealing and professional.

Is this for you?

Everyone within an organization must communicate in writing at one point or another – even if it’s only through emails. This program is for business professionals at any level and in any sector who wish to improve their business writing skills.

Special features

Step-by-step method for structuring your thoughts and facilitating the writing process.
Introduction to a handy set of references and sources of information.
Opportunity to practice what you have learned in class and receive critical feedback.

Instructor:

Silvana Nahman
BA (Translation), C.Tr., réd.a.
Certified translator (C.Tr.), certified copywriter (réd.a.), editor and writing instructor

Program

Communication basics: How does a message get from sender to recipient? How can you streamline the process?
Five tools for improving your efficiency: Each step of the writing process as a potential opportunity to boost your impact.
Which questions should you ask yourself before you start to write?
Adapting your message to your intended recipients: Vocabulary, style, content, channel.
Establishing a solid framework to support your communication goals.
Articulating your arguments: How to sway your audience to your point of view.
Building blocks of effective communication: Precise, potent words; clear, pithy sentences; lean, logical paragraphs; and smooth, natural-sounding transitions.
Revising, editing and proofreading: Because you only get one shot at a first impression!

Training approach

This is a hands-on, interactive seminar. Theoretical information will be followed by practical exercises that let you put your newfound knowledge to use right away:

Individual exercises
Team assignments
Group exercises
Discussions between participants and with the instructor
Group feedback to enhance learning.

Please note that this is not a grammar course. The goal is to show participants how to sharpen their writing and turn it into a powerful business communication tool.