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Business Model Canvas and Value Proposition Canvas Workshop


A business model is the foundation upon which an organization’s strategy is built. In today’s ever-changing economic climate, companies must review their business model from time to time to maximize their performance and cultivate their growth.

Through this workshop, you will become familiar with best practices, tools and methods that will enable you to:

  • Analyze your current business model in a simple, holistic and visual way;
  • Assess the consistency of your business model and compare it with the most innovative approaches in the marketplace;
  • Identify your organization’s competitive advantages and determine what you can do to strengthen your business model and boost your business activity;
  • Turn your ideas into innovative, envelope-pushing projects;
  • Use the same language to communicate with all stakeholders.

The business model canvas and value proposition canvas are important tools when starting up a new business, developing a new product or service, or acquiring or repositioning a company. Not only will they facilitate your project-related communication, they will help you think strategically, exchange ideas and get your team on the same page.


$1,895 + taxes


Two days - 9 a.m. to 5 p.m.
+ one hour of one-on-one coaching

Course given in French

On-site, Downtown
Hélène-Desmarais Building

June 3, 4, 2024

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  • Learn best practices in business model innovation and value creation;
  • Become familiar with business model and value proposition canvases and with the design and testing process;
  • Encourage participants to work together as they challenge, present and defend ideas using a shared vocabulary;
  • Put new knowledge to the test through business cases and simulations (charts, guided exercises and group assignments).

Is this for you?

Managers, executives, leaders and consultants (startups, SMEs and larger businesses)

Special features

Leverage these tools to design, map out, communicate and grow your organization’s business model, drawing inspiration from best practices in the field. Try out business model design and testing processes with regard to business models and value propositions – and compare your results with some of the most innovative models on the market.


Manaf Bouchentouf
Manaf Bouchentouf

  • Business model vs. business plan
  • Value-added component of tools
  • Presentation and application of the business model canvas
  • Challenges of innovation
  • Characteristics and importance of building a good business model
  • Business model validation
  • Best practices
  • Business model evolution and environmental factors
  • Importance of developing a clear, consistent and compelling value proposition
  • Process for developing products and your customer base
  • Presentation of the value proposition canvas
  • Principles of prototyping and storytelling techniques
  • Tools for guiding the test process
  • Key success factors for businesses
  • Main causes of failure
  • Best practices in business support
  • Value creation process
  • Examples of the business model canvas in action
  • Interactive, guided approach to business cases
  • Guided exercises in business model evolution

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Émilie Mazet

Émilie Mazet
Program Manager

 By Email
 By Phone

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Executive Education > Our programs > Seminars > Business Model Canvas and Value Proposition Canvas Workshop