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Business Development

Looking to develop a winning strategy to broaden your customer base and ramp up your selling power for your products, services and/or ideas? This course will teach you communication strategies for business development and sales that are based on proven techniques. With these tools in your arsenal, you’ll stand out from the competition by being able to convincingly articulate the best solution in a world of competition and value creation.


$1,695 + taxes


Two days - 8:30 a.m. to 4:30 p.m.

Course given in French

On-site, Downtown
Hélène-Desmarais Building

January 25, 26, 2024

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  • Recognize the importance of value creation in business and learn how to achieve it.
  • Understand what business development entails.
  • Grasp the fundamental role of interpersonal communication.
  • Sharpen your verbal and non-verbal communication.
  • Optimize how you build your contacts and select prospective customers.
  • Develop and adopt successful approaches and an effective sales structure.
  • Improve your presentations and increase your sales closing ratio.
  • Learn how to deal with objections and get helpful negotiation tips.

Is this for you?

Professionals, entrepreneurs, executives, sales representatives and consultants.

No matter where you fit in the company hierarchy, this course will help you assess and improve your current practices, discover new ways of doing things and structure your business development approach in a professional, productive way.

Special features

The program is built around sales best practices. Using powerful and proven strategic approaches, you will be able to improve your relationships with business partners, better connect with current and prospective customers, and take your business development to new heights.

By the end of this course, you will see your current methods from a whole new light, allowing you to pinpoint where and how you can improve.


In collaboration with:



Isabelle Demers
Isabelle Demers
CEO, IDMRS and lecturer, HEC Montréal

Coming soon

Coming soon

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Nadia Uria-Fernandez

Nadia Uria-Fernandez
Program Manager

 By Email
 By Phone

Information on cancellation, discounts, refunds and our privacy policy.

Contact us

Executive Education > Our programs > Seminars > Business Development