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Building a winning business case

More and more managers and professionals are getting involved in developing business cases in order to evaluate various alternatives, guide executives in their decision-making processes and sell their initiatives. Given the growing scarcity of resources – be it in terms of money, staff or time, many cases tend to be under-researched and hastily written. Accuracy, thoroughness and credibility invariably suffer as a result. This seminar guides you through the process of building a strong, convincing and polished business case.


$1,695 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

HEC Montréal
To be kept informed of upcoming dates, please send your details to

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  • Understand the essential components in the development of a business case.
  • Differentiate between the types of cases and identify their respective strengths and weaknesses.
  • Enhance your credibility.
  • Build a financial modelling system.
  • Identify assumptions that influence results.
  • Measure risk and uncertainty related to projections.
  • Organize findings for maximum impact.

Is this for you?

  • Professionals
  • Managers

This program is for you if:

  • You are involved in developing business cases.
  • You are called upon to analyze cases for decision-making purposes.

Special features

  • Hands-on course with guaranteed results in terms of improving your ability to put together a solid business case in a more strategic and effective manner.

“The content was very interesting. What we learned will help us be clearer in writing our business cases.”

Robert Bégin, Senior Network Administrator, Creaform

“The seminar showed us a step-by-step process that we can use to evaluate the conditions for developing effective business cases.”

Carle Beauchamp, Senior Advisor, CGI Group


Eugène Roditi
Eugène Roditi
Management Consultant

Laying the foundations for a credible business case

  • Define the purpose of the case
  • Answer these questions: “What decisions or actions will result from the case’s findings?” “Who will these involve?” and “When will this occur?”
  • Present objectives: Determine which financial analyses and other details are required to achieve the stated goals
  • Set rules to determine what to include and exclude in the cost-benefit analysis

Developing financial analysis models

  • Design a model that shows all cost-related impacts and groups figures together as needed
  • Develop an earnings model and logic model for evaluation purposes
  • Summarize the outcomes of projected cash flows and evaluate financial analysis
  • Assess the financial model
  • Analyze risk
  • Evaluate intangible yet important benefits
  • Outline contingencies and related factors

Presentation of findings

  • Submit recommendation
  • Present the overall impact of business and financial performance
  • Emphasize management considerations
  • Active learning
  • Concrete business cases
  • Small group discussions
  • Full class discussions

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Aïcha Seghiri
Program Coordinator

 By Email
 By Phone

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Executive Education > Our programs > Seminars > Building a winning business case