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Big Data and Artificial Intelligence (AI): Strategic Assets for your Business

Demystify big data and artificial intelligence (AI) and understand the strategic impacts.

A number of studies confirm the value of business intelligence for today’s savvy leaders and executives. With the advent of big data, it is even more important to know how to sift through and interpret a dizzying (and ever-growing) volume of information. Research published by McKinsey in 2014 indicated that businesses that analyze their clients’ data obtain a return on investment that is 131% higher than that of competitors who have yet to take the big data plunge.

Cognizant of these issues, Executive Education HEC Montréal has developed a dynamic course that breaks big data down into bite-size chunks. During this seminar, you will learn how to make the most of recent innovations without the need for budget-busting investments in new technology. You will learn how to select and analyze data in a way that supports your company’s strategic approach and business model.


$1,695 + taxes


2 days - 9 a.m. to 5 p.m.

Course given in French

On-site, Downtown
Hélène-Desmarais Building

March 12, 13, 2024

August 13, 14, 2024

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  • Demystify big data and understand the strategic impacts.
  • Make the connection between various types of data and the repercussions on your business models.
  • Determine how artificial intelligence (AI) is poised to transform business roles and functions.
  • Discover how to circumvent a lack of information when executing a strategy.
  • Meet Quebec leaders who are breaking new ground or starting new businesses specializing in big data and AI.

Is this for you?

Leaders and executives who want to get a better handle on the strategic impacts of data management and incorporate it into their business model.

This program is for you if:

  • You are wondering how big data and artificial intelligence will impact your industry.
  • You are curious to know how these new tools can help you move forward in achieving your business objectives.
  • You are determined to learn how to navigate through the sea of data out there to retrieve relevant information that will help you make good decisions without having to invest a massive amount of energy.

Special features

  • Exclusive program content.
  • Strategic approach from a market globalization perspective.


François Labrie
François Labrie
MBA (Finance), HEC Montréal

Jean-François Plante
Jean-François Plante
MSc (Statistics), PhD (Statistics)
Associate Professor, HEC Montréal
  • Explaining and demystifying big data
    Identify the added value for your business.
  • Business model and data analytics
    Consider access to information once your business models and strategies are in place.
  • Benefits and best practices
    See what industry stakeholders and your counterparts are up to.
  • Decision-making information
    Experiment with varying decisions based on the available flow of information.
  • IT/data management
    Understand how to manage information and get your IT head’s buy-in.
  • Lack of existing information as a roadblock to executing your strategies
    Find out why data is often structured in a way that is incompatible with other sources and how to access this information to generate even more benefits for your business.
  • Panel featuring several executives who use big data to their advantage
    Discussion with game-changers who leverage big data to generate benefits for their organization.
  • Effective use of data analytics

Business cases, a panel of big data–literate executives and small group discussions to ensure you leave with useful tools and questions to incorporate a healthy dose of data analytics into your operations and meet or even exceed your targets.

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Nadia Uria-Fernandez

Nadia Uria-Fernandez
Program Manager

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 By Phone

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Executive Education > Our programs > Seminars > Big Data and Artificial Intelligence (AI): Strategic Assets for your Business