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Sandrine Prom Tep


Sandrine Prom Tep

MSc (Communication), PhD (Marketing), HEC Montréal

Professor, Université du Québec à Montréal School of Management (ESG UQAM)

Sandrine Prom Tep brings to the table a rare combination of 19 years of experience in interactive marketing and a talent for bridging the gap between research and practice. Major organizations such as LaPresse+ and Radio-Canada have sought her help to successfully navigate their digital transformation. Since 2014, she has been a professor in the School of Management at the Université du Québec à Montréal. In that role, she explores applied research questions about digital consumer behaviour to better guide businesses in their digital marketing considerations.

 

Course given by Sandrine Prom Tep:

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