Founder, Perrier Jablonski, Lecturer, HEC Montréal

Gaëtan Namouric is a creative strategist with more than 20 years of communications experience. He lectures in innovative branding at HEC Montréal and is a regular speaker, both in Quebec and abroad, on the topics of strategy, innovation, creativity and change management.

He has worked for Apple, Ubisoft, Nike, Lucasfilm, Burger King, Toyota, Air France/KLM and numerous Quebec-based businesses. With more than a hundred campaigns to his credit, he has been shortlisted and called to the podium on multiple occasions by the likes of the Cannes, New York Festivals, CASSIES, Créa and Marketing Awards.

In 2015, he launched Perrier Jablonski, a new breed of strategic consulting firm dedicated to three simple principles: understanding the consumer better than anyone else, brainstorming with clients (and never without them) and adopting a “tough love” approach that empowers managers and executives in order to let their creativity thrive and flourish.

The radical shift advocated by Perrier Jablonski has been embraced by startups, multinationals, small and medium-sized businesses, municipal administrations, provincial and federal government agencies, professional associations and institutions, among them Danone, La Coop fédérée, Agropur, Ubisoft, Loto-Québec, South Shore, Otsuka and Ville de Montréal, to name but a few.