With 23 years of experience in marketing, Dominic Larivée has countless projects related to strategic planning, consumer research, brand positioning and performance to his name.
Always on the lookout for new marketing trends and global best practices in business, he has helped many companies build their brands and achieve success. He is a highly sought-after conference speaker and is often asked to draw on his expertise and leadership insights to comment on current affairs.
He has been at Desjardins since 2017 and is currently Vice President of Marketing Planning and Execution for the institution’s Personal Services segment, which meets the financial needs of 4.4 million members. Having earned a master’s degree in management from HEC Montréal, he now passes on his knowledge and passion to the next generation of marketing professionals as a master’s-level instructor at HEC Montréal and Université du Québec à Trois-Rivières. He also serves on the Board of Directors of Qorus, a global community of finance professionals and organizations.