Dr. Darren Dahl is Senior Associate Dean and the BC Innovation Council Professor of Marketing at the Sauder School of Business. He teaches courses in strategic marketing, entrepreneurship and creativity. His research on product development and consumer behaviour has been presented at conferences internationally, and is published in important business journals. He also consults widely for international organizations such as Procter & Gamble, General Electric, Lululemon Athletica, Xerox and the Life Insurance Corporation of India.
Dr. Dahl was named a 2013 3M Teaching Fellow, Canada’s highest post-graduate teaching honour, and was a finalist in the Economist magazine’s Business Professor of the Year competition. .