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Bruno Lussier

Bruno Lussier


Associate Professor, HEC Montréal

Bruno Lussier is an associate professor with HEC Montréal’s Marketing Department. His expertise extends into the areas of business development, relationship-based selling, sales team management, sales force effectiveness, B2B marketing, ethics and positive psychology applied to sales. Before embarking on an academic career, he worked in the corporate world as a consultant, trainer and manager. As a result, he has a well of real-world examples to draw on, along with the findings of his own research, that help him connect the dots between theory and practice.


Course given by Bruno Lussier:

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