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Bruno Lussier


Bruno Lussier

MBA, PhD, CSL

Associate Professor, HEC Montréal

Bruno Lussier is an associate professor with HEC Montréal’s Marketing Department. His expertise extends into the areas of business development, relationship-based selling, sales team management, sales force effectiveness, B2B marketing, ethics and positive psychology applied to sales. Before embarking on an academic career, he worked in the corporate world as a consultant, trainer and manager. As a result, he has a well of real-world examples to draw on, along with the findings of his own research, that help him connect the dots between theory and practice.

 

Course given by Bruno Lussier:

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