Ariane de Warren is known for her extensive expertise in marketing and her knack for executing impactful strategies. A 20-year veteran of the retail industry, she has worked at the SAQ since 2012, contributing to the launch of the Inspire personalized loyalty program, which plays an critical role in improving the customer experience and harnessing data to refine business strategy.
Her fascination with constantly changing customer desires and expectations was the impetus behind putting the customer experience at the centre of her business decisions. As a leader, she brings people together and as a manager, embraces creativity. She is known for her energy, engagement and people-centred approach to achieving corporate objectives.