After completing her studies in communications and marketing, Annie Guérard discovered a passion for product development and brand management. Her professional journey would lead her to the world of consumer products and consulting.
She has served as a full-time lecturer at HEC Montréal since 2017, where she combines her twin loves of teaching and brand development. She currently oversees the specialized graduate diploma (DESS) in marketing, media and branding as well as the marketing specialization in the BBA program. She is also an enthusiastic and knowledgeable guide for companies in their marketing and branding efforts through her work with Executive Education HEC Montréal.