Amélie Bériault Poirier has been an analyst with imarklab since 2014. She has a bachelor’s degree in business administration and a master’s in marketing from HEC Montréal. She also lectures on e-marketing at her alma mater.
In her current role at imarklab, she has garnered close to three years of experience in assessing online/mobile user experiences. In so doing, she has collaborated with prominent organizations in a wide variety of industries, including Loto-Québec, the Société des alcools du Québec, CEFRIO, Université de Montréal, TVA Nouvelles, Sobeys and lg2, to name but a few.
Her master’s focused on the use of visual social media such as Pinterest and the potential impact of these platforms on purchasing decisions. This provided her with unique insight into individual reactions to online and social media technologies. She presented her findings at the 2016 Digital Intelligence conference in Quebec City. In her interactive marketing research projects, she prioritizes methodological approaches that combine quantitative and qualitative data to better understand consumer behaviours.