$3,995 + taxes
Six Tuesdays - 9 a.m. to 5 p.m.
March 19, April 2, 16, 30, May 14, 28, 2019
Learn how to streamline your new digital operations by syncing your e-marketing strategy with your company’s overall marketing strategy.
In every sector, the digital revolution is making us rethink the way we do business. Performance is now intrinsically linked to online identity. Not only must companies attract, convert and retain customers through multiple points of contact on the web, they have to continue to make the most of traditional communication channels to stay connected with the people they serve. As a result, they need to give due consideration to multichannel advertising campaigns, stronger online presence, search engine optimization, web analytics, social media and mobile applications. Through this program, you will learn how to streamline your new digital operations by syncing your e-marketing strategy with your company’s overall marketing strategy.
This program is for you if:
Alain Dumas, Vice President, Marketing and Digital Strategy, Aubainerie.
Laying out an e-marketing strategy and connecting with consumers
Generating traffic through search engine optimization
Get and keep visitors’ attention with social media and content marketing
Optimizing customers’ online and mobile experiences
Converting visitors into customers: The power of web analytics
Relationship management and social media
Yany Grégoire and Jean-Luc Geha
Participants in all of our Expert Series will receive a certificate of completion from Executive Education HEC Montréal.