The media, culture and entertainment industries have undergone changes of unprecedented dimensions in the past two decades. Digitalization and globalization, the rise of social media and a greater reliance on funding are just some of the trends that are driving a fundamental shift in business models and applications. And the only thing we know for sure is that there’s no putting the genie back in the bottle.
With these new behaviours has emerged the need for stakeholders across the media, culture and entertainment landscape to reinvent themselves and how they do business, failing which they stand to lose out on new and promising opportunities in the years ahead.
Focusing on key management themes, i.e., strategy, leadership, innovation, value creation, finance, customer data management and global sales, this program will help you develop the tools you need to harness the digital revolution and advance your career.
This program has been designed specifically for media, culture and entertainment industry professionals, managers and business owners. Be sure to have a closer look if:
April 14 to May 12, 2023 - 9 a.m. to 5 p.m.
Five days and one evening
Welcome meeting:
April 6, 2023, 4 p.m. to 5 p.m. - online (optional)
April 14 |
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in class |
May 12 |
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in class |
April 12 to May 10, 2024 - 9 a.m. to 5 p.m.
Five days and one evening
April 11 |
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in class |
May 10 |
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in class |