In collaboration with:
This six-day program will produce first-class managers who are not afraid to push the limits of retail.
Despite the ever-changing economic backdrop, you too can:
JoAnne Labrecque is an associate professor in the Department of Marketing as well as an associate member of the Omer DeSerres Chair of Retailing. She has extensive experience in the retail sector.
Now an adjunct professor at HEC Montréal, Alain Brunet is the former president and CEO of the SAQ, where he gained an in-depth understanding of the retail industry.
Certificate issuance is contingent on session attendance and the results of the final exam.
Instructors: JoAnne Labrecque, Associate Professor, HEC Montréal and Laurent Simon, Professor, HEC Montréal
Speaker: Gino Plevano, Vice President Senior, Digital Strategy, Groupe CH
With change being a constant in our economy, you need to update your business model if you want to improve your company’s performance and hone your competitive edge. This module will help you acquire the necessary knowledge to review your business model in order to increase your agility and empower your ability to innovate. More specifically, this module aims to:
Instructor: Hubert Mposo Makwanda, Founding-President, Concilium Capital Humain
Speaker: Frédérick Guérin
In today’s uncertain and ever-changing environment, the ability to help employees embrace organizational change is essential for any manager. The true key to successful change management is earning the buy-in of the various parties involved. In this module, you will:
Instructor: Corinne Prost, Lecturer, HEC Montréal and Founder of CAP formation-développement
Speaker: Alain Ménard, Senior Vice President, Retail Operations, Sobeys
Managing a business means guiding teams to collaborate effectively and go the extra mile in order to better serve the business’s purpose and objectives. In this module, you will:
Instructor: Julie Paquette, Associate Professor, HEC Montréal
Speaker: Daniel Côté, Administrator and Consultant
Proper supply chain management is a strategic component of organizational performance. This module will show you how to:
Instructor: Gabriel Tassé, Lecturer, HEC Montréal and Co-Founder Click & Mortar
Speaker: Ariane de Warren, Brand & Marketing Director (customer experience), SAQ
The digital revolution continues to affect consumer behaviours. Companies’ sales and communications platforms are instrumental in interacting with consumers, and the data that comes through these channels is critical in shaping subsequent retail strategies. More and more, business performance depends on the ability to strategically utilize this data to attract, convert and retain customers. This module will show you how to:
Instructors: Louis Fabien, Associate Professor, HEC Montréal and Catherine Gauthier, Lecturer, HEC Montréal ans Customer Lead Experience, Valtech
Speaker: Jean Bédard, President and CEO, Sportscene Group
Develop a big-picture vision of how to manage customer service and the customer experience against a backdrop of ongoing change and disruption. Understand the factors that influence customer satisfaction and loyalty. Learn how to handle crises and difficult situations. This module will help you:
OFFERED AT HEC MONTRÉAL AND ONLINE
This course is part of the following categorie(s):