Service de l'enseignement du marketing

Congrès scientifiques

Année 2010-2011

ALJUKHADAR,M., Senecal, S., and Daoust, C-E. (2010), Information Overload and Usage of Recommendations, ACM RecSys 2010 Workshop on User-Centric Evaluation of Recommender Systems and Their Interfaces (UCERSTI), September 30, Barcelona, Spain.

ALJUKHADAR,M. and Sénécal, S. (2010), Recommendation Agents that Boost Performance: A Qualitative Approach to Investigate Their Design Success Factors, International Conference on Electronic Commerce, August 2-4, Hawaii.

ARCAND, M., Nantel, J., and Sénécal, S. (2010), “The effects of sex and Internet usage on search patterns and task performance on the Internet: an exploratory study using an information processing perspective,” IADIS e-Commerce 2010, Freiburg, Germany.

BALLOFFET, Pierre, «The Impact of Cause-Related Marketing Alliances on Public Attitudes Toward People Living with HIV/AIDS», Australasian Sexual Health & HIV/AIDS 2010 Conference, Sydney, Australie, 18-20 octobre 2010

BALLOFFET, Pierre, «The Impact of Cause-Related Marketing Alliances on Public Attitudes Toward People Living with HIV/AIDS», Australasian Sexual Health & HIV/AIDS 2010 Conference, Sydney, Australie, 18-20 octobre 2010

COLEMAN, Catherine; PARMENTIER, Marie-Agnès (2010) «Source 2.0: Reading Source Cues in Online Communities,» Proceedings of the Association for Consumer Research, D.W. Dahl, G.V. Johar and S.M.J. van Osselaer, Duluth, MN, http://www.acrwebsite.org/volumes/

DESCHÊNES, Jonathan (2011). Sociological insights into the granting of consumer dreams in EMAC, 40th conference: The day after – inspiration, innovation, implementation, eds. Maja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja et Ajda Senicar, Faculty of Economics, University of Ljubljana, Ljubljana, Slovénie, p. 330.

DESCHÊNES, Jonathan (2011). Sociological insights into the granting of consumer dreams. EMAC. Ljubljana, mai (2011).

DEVEZER, B. Y. Grégoire, J. Joireman & T. Tripp (2010) “Can a Firm Get Away with a Double Deviation? The Role of Firm Motives in Consumer Revenge and Reconciliation,” In Anthony Turner’s and Sandra Robinson’s Special Session, Revenge in (and Toward) Organizations, Academy of Management Annual Meeting, August, Montreal.

DEVEZER, B. Y. Grégoire, J. Joireman & T. Tripp (2010) “Can a Firm Get Away with a Double Deviation? The Role of Firm Motives in Consumer Revenge and Reconciliation,” In M. Thomson’s Special Session, Stepping Up or Stepping Out: What Impacts Consumers’ Willingness to Harm or Forgive Companies, AMS Annual Meeting, Portland.

DUFRESNE, A., Prom Tep, S., Courtemanche, F., and Sénécal, S. (2010), Physiological Measures, Eye Tracking, and Task Analysis to Track User Reactions in UGC,” Measuring Behavior 2010, Eindhoven, August 24-27, Netherlands.

FALLU, Jean-Mathieu et Alain d’Astous. (2011), “Socially responsible consumption: I like it, I dislike it, I care, I don’t care? Am I ambivalent? Some responses from direct and indirect attitude measurement,” Society for Consumer Psychology Winter Conference (SCP), 24-26  février, Atlanta, Georgia, USA.

FALLU, J.-M. et A. d’Astous (2010), «Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for not Behaving Ethically: A Canada-China Study,» Academy of Marketing Science Cultural Perspectives in Marketing Conference, IESEG School of Management, Université catholique de Lille, 21-24 juillet, Lille, France.

FISHER, Eileen; PARMENTIER, Marie-Agnès (2010) «The Construction of Celebrity in Contemporary Consumer Culture,» Proceedings of the Association for Consumer Research, D.W. Dahl, G.V. Johar and S.M.J. van Osselaer, Duluth, MN, http://www.acrwebsite.org/volumes/

FISHER, Eileen; PARMENTIER, Marie-Agnès; SCARABOTO, Diane (2010) «We've Come a Long Way Baby: But Where to Next in Research on Gender, Markets, Marketers, and Consumption?,» Proceedings of the 10th Conference on Gender, Marketing and Consumer Behaviour, H. Woodruffe-Burton and L. Penaloza (eds.), Ambleside, UK, http://www.acrwebsite.org/volumes/

GEBHARDT, Gary F., Gregory S. Carpenter, and Ann L. McGill (2010), "My Best Competitor Has The Best Strategies: How Learning Creates Competitive Tautological Biases " in Academy of Management 2010 Annual Meeting. Montréal, Québec, August 9, (2010)

GRÉGORE Y., J. Hulland, J. Radighieri and S. Sisodiya (2010) “The Role of Dynamic Capabilities in the Service-Dominant Logic of Marketing: An Examination of Charles Schwab, 1987-2004” Academy of Management Annual Meeting, August, Montreal.

GRÉGOIRE, Y., R. Legoux and S. Sarker (2011) ―What do Online Complainers Want?: Understanding and Managing the Vigilante vs. Reparation-Oriented Complainers‖ 20th Annual Frontiers in Service Conference, June, Ohio, USA.

LAPORTE, Sandra; LAURENT, Gilles «The Interpersonal Hot Hand and Gambler's Fallacies: How Similarity with the Previous Winners Affects the Attractiveness of a Promotional Lottery» Society for Consumer Psychology Conference (SCP)Atlanta, Géorgie, 24-26 février (2011).

MERLE, A., Sénécal, S., and St-Onge, Anik (2011), “The Influence of Virtual Try-on on Conative and Cognitive Responses Toward The Website,” European Marketing Association Conference, May, Ljubljana, Slovenia.

MERLE, A., Sénécal, S., and St-Onge, Anik (2011), "Est-ce que je me reconnais dans cet avatar ? L’influence de la congruence de l’avatar sur les réponses à l’égard d’un site de vente de vêtements", French Marketing Association Conference, May, Brussels, Belgium.

PALLUET, Élodie, Jonathan Deschenes et Pierre-Olivier Pineau (2011). En pleine zone grise : une analyse des écarts de représentation de l'énergie verte entre consommateurs et producteurs. ACFAS. Sherbrooke, mai (2011).
« Stratégies pour contrer les effets néfastes du culte de la minceur, » Yannik St-James et François Lagarde, 2nd National Obesity Summit, May 1 (2011), Montréal.

PARMENTIER, Marie-Agnès; FISHER, Eileen «The Role of Brand Community in the Construction of Celebrity» Proceedings of the Association for Consumer Research, D.W. Dahl, G.V. Johar and S.M.J. van Osselaer, Duluth, MN, (2010) http://www.acrwebsite.org/volumes/

PARMENTIER, Marie-Agnès; COLEMAN, Catherine (2010) «Gender 2.0: Reading Source Cues in Online Communities,» Proceedings of the 10th Conference on Gender, Marketing and Consumer Behaviour, eds. Woodruffe-Burton, H. and Penaloza, L., Ambleside, UK, http://www.acrwebsite.org/volumes/

SAUVÉ, L., Leclerc, J., Tanguay, V., Bertrand, G., and Sénécal, S. (2011) « Un jeu éducatif en ligne pour adopter un comportement responsable à l'égard de la consommation d'eau. Les jeux sérieux : artefacts ou situations? » ACFAS, Sherbrooke, May 13, Canada.

Année antérieure 2009-2010

ALJUKHADAR, M. Sénécal, S., and Daoust, C-E (2009), “Information Overload Reexamined: Recommendation Agents as Consumer Response Heuristic and Effects on Choice Quality, Choice Confidence, and e-store Evaluation,” ACR 2009, Pittsburgh, PA.

ALJUKHADAR, M., Sénécal, S. (2009), “How the Website Usability Elements Impact Performance,” Fifteenth Americas Conference on Information Systems (AMCIS), August, San Francisco, CA.

BELISLE, J-F., Sauvé, S., and Sénécal, S. (2009), “Measuring Service Quality of Government Websites: The Development and Validation of the Electronic Governmental Service Quality (E-GovServqual) Scale,” 2009 Macromarketing Seminar, June, Norway.

CARRILLAT, François et Renaud Legoux “Far from Sight Far from Mind: When Time Delays Change Cultural Venues’ Sponsorship Effectiveness,” 10th International Conference in Arts and Cultural Management, Dallas (TX), juillet 2009, 4 pages.

CARRILLAT, François, François Colbert et Matthieu Feigné, “Piégé par les Marques Embusquées : Une Menace pour les Événements Culturels et leurs Commanditaires” 10th International Conference in Arts and Cultural Management, Dallas (TX), juin 2009, 11 pages.

FISCHER, Eileen and Marie-Agnès Parmentier, “Doing Qualitative Research with Archival Data:  Making Secondary Data a Primary Resource” , Association for Consumer Research Conference, Pittsburg Pennsylvania, October 22-25 2009.

FISCHER, Eileen, Marie-Agnès Parmentier and Daiane Scaraboto (2010) “We've Come a Long Way Baby: But Where to Next in Research on Gender, Markets, Marketers, and Consumption?”, 10th Conference on Gender, Marketing and Consumer Behaviour, June 26-29, University of Cumbria, Ambleside, UK.

MERLE, A., St-Onge, Anik, and Sénécal, S. (2009), “Do I Recognize Myself in this Avatar? An Exploratory Study of Self-Congruity and Virtual Model Personalization Levels,” 5th World Conference on Mass Customization & Personalization, Helsinki, Finland.

PARMENTIER, Marie-Agnès and Eileen Fischer, “Branded Like Beckham?  An Examination of Dynamic Processes in Human Branding”, Association for Consumer Research Conference, Pittsburg, Pennsylvania, October 22-25, 2009.

PARMENTIER, Marie-Agnès and Catherine Coleman (2010) “Gender 2.0: Reading Source Cues in Online Communities”, 10th Conference on Gender, Marketing and Consumer Behaviour, June 26-29, University of Cumbria, Ambleside, UK.

PARMENTIER, Marie-Agnès, Eileen Fischer and Rebecca Reuber (2010) “Building Person Brand through Effectuation,” Consumer Culture Theory 5th Conference, June 10-13, Madison, Wisconsin, USA.

PARMENTIER, Marie-Agnès and Eileen Fischer (2010) “Celebrities and Wannabes: Why do Online Communities Invest Attention?,” First International Colloquium on Consumer-Brand Relationships, April 22-23, Winter Park, Florida, USA

RESTUCCIA, M., Legoux, R., Sénécal, S., and Liviau, V. (2009), “Trust Trumps Expertise: An Empirical Investigation of Divergent Advice for Movie Recommendations,” 2009 International Conference on Arts and Cultural Management, June, Dallas, TX.

RESTUCCIA, Mariachiara et Pierre Balloffet, Festivals et cités, destins et identités croisés, Colloque Marketing non marchand, nouvelles perspectives, Faculté des sciences de l'administration, Université Laval, Ste-Foy (Québec), 7-8 mai, 2009.

Année antérieure 2008-2009

ARANCHA, Pedraz-Delhaes, A., Aljukhadar, M. and Senecal, S. (2009), "The Effect of Document Language Quality on Consumer Perceptions", in Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research.

BELISLE, J-F, Bohbot, L., and Sénécal, S., (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions, Premier Colloque International: Le Management de la confiance sur Internet, June, Aix-en-Provence, France.

BELISLE, J-F, Senecal, S. and Bohbot, L. (2009), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Information Source and Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions,” The Society for Consumer Psychology Conference, San Diego, CA.  

BENCHEKROUN, Hassan; MARTIN HERRAN, Guiomar; TABOUBI, Sihem, «Myopic Pricing as a Strategic Choice in the Marketing Channel», Troisième colloque sur la théorie des jeux en marketing, Montréal, Québec, 14-15 mai 2009

BRUNET, Johanne, Legoux, Renaud et Najar, Sammy, Controlled and Uncontrolled Buzz as a Marketing Strategy in the Film Industry: The Effectiveness of the Junkets. (2009). 10th International Conference on Arts and Cultural Management (AIMAC 2009), Dallas, Texas, USA, July 2009.

BRUNET, J., Legoux, R., Najar, S., Controlled and Uncontrolled Buzz as a Marketing Strategy in the Film Industry: The Effectiveness of the Junkets, 11 pages. Cultural Production in a Global Context: the Worldwide Film Industries Copenhagen, May 2008

CARRILLAT, François, “Can Sponsors Go the Distance? The Role of Psychological Construal Level in Understanding Sponsorships Effectiveness,” congrès de la Society for Marketing Advances, St. Petersburg, FL (novembre 2008)

CARRILLAT, François A. et Legoux, Renaud, Far from Sight, Far from Mind: When Time Delay and Geographical Distance Changes Cultural Venues’ Sponsorship Effectiveness (2009). 10th International Conference on Arts and Cultural Management (AIMAC 2009), Dallas, Texas, USA, July 2009.

EL HEDHLI, K., CHEBAT, J. C., &, SIRGY, M. J., (2008) "Beyond Delighting Shoppers: Introducing the Concept of Shopping Well-Being", the 15th EIRASS Conference on Retailing and Consumer Services, July 2008, Zagreb, Croatia.

EMOND, P.L., BRUNET J., COLBERT F., What about sales and press coverage? New perspectives on ready-to-wear performance?, 20 pages. Academy of Marketing Science, Vancouver 2008.

KALCZYNSKI, P., Sénécal, S., and Fredette, M. (2008), Dynamic Prediction of Retail Website Visitors’ Intentions, The 8th International Conference for Electronic Business, Hawaii, USA.

LEGOUX, Renaud et Talay, Mehmet Berk, An international investigation of vertical integration in cinema distribution (2009). 10th International Conference on Arts and Cultural Management (AIMAC 2009), Dallas, Texas, USA, July 2009.

LEGOUX, Renaud, Larocque, Denis, Jendoubi, Mohamed et Brunet, Johanne, Lost in translation: Box office revenue and localized dubbing (2009) The 3rd Annual Conference on ‘Cultural Production in a Global Context: The Worldwide Film Industries’, Londres, Angleterre, juin 2009.

LEGOUX, Renaud et Yannik St-James (2007), “A Taste of What’s to Come: The Appetitive Value of Promotions,” 9th International Conference on Arts & Cultural Management, Valencia, Spain, July 8-11.

MARCOUX, Jean-Sébastien, «Freedom and Constraint: The Interplay of Consumer Agency, Social Relations, the Market» 2008 Association for Consumer Research Conference, San Francisco, Californie 23-26 octobre 2008

MARTIN HERRAN, Guiomar; TABOUBI, Sihem., «Channel Coordination under the dual role of prices», 13ième Symposium International de l’ISDG, Wroclaw, Pologne, 30 juin-3 juillet 2008.

MASSICOTTE, Marie-Claude, Jean-Charles CHEBAT & Richard MICHON (2008) "Adults-vs-Adolescents Mall perceptions" EIRASS, Zagreb, July 14-17.

MICHON. Richard; Donna Smith; Hong Yu & Jean-Charles Chebat (2008) "Fashion Shoppers' Response to the Retail Mall Environment". Academy of marketing Science Conference. Vancouver, Canada, June 2008.

OUELLET, J.-F., Beaunoyer, M. et Lacroix, C. (2009), « Consumer Sexism : Scale Development and Validation », Asia-Pacific Advances in Consumer Research, Hyderabad, Inde, 2-4 janvier 2009.

TABOUBI, Sihem; DAHER, Walid*; LAROCQUE, Denis, «An Investigation of Factors Affecting Fair Trade Consumption», 2008 INFORMS Marketing Science Conference Vancouver, Colombie-Britannique, 12-14 juin 2008

TREMBLAY, E., St-Onge, A., Ouellet, J.-F. et Sénécal, S. (2009), « Website Innovativeness: Development and Validation of the Measure », Asia-Pacific Advances in Consumer Research, Hyderabad, Inde, 2-4 janvier 2009.

TREMBLAY, E., St-Onge, A. Ouellet, JF, and Sénécal, S. (2009), “Website Innovativeness: Development and Validation of the Measure,” ACR Asia Pacific, India.

ZOURRIG, Haithem, Telahigue I., Chebat J-C “Customer Ambivalence Toward Interpersonal Conflict: A Psychoanalytic Game Theory Perspective“. Third Workshop on Game Theory in Marketing, May 14-15, 2009, Montréal, Quebec, Canada.

ZOURRIG, Haithem, Chebat J-C. Toffoli" Three essays on consumer revenge and forgiveness behaviors:  a cross-cultural perspective" 7 th Workshop of the Tunisan Markeing Association , April 3-4, 2009, Hammamet, Tunisia.

ZOURRIG, Haithem, Chebat J-C., Toffoli R.,” Idiocentrism versus Allocentrism: Cross-Cultural Differences in Consumer Revenge Behavior”. 16th meeting of the American Society of Business and Behavioral Siences (ASBBS), February 19-22, 2009, Las Vegas, NV, United States .

ZOURRIG, Haithem,Chebat J-C. Toffoli, R. "In-group versus out-group: the effect of the transgressing firm affiliation and cultural values’ orientations on consumer dispositions toward revenge and forgiveness". The 17th Annual Frontiers in Service Conference, 2 - 5 of October 2008, Washington, DC, United States.

Année antérieure 2007-2008

BELISLE, Jean-François, Lionel Bohbot, and Sylvain Sénécal (2008), "How the Source of the Blog and Comments of Other Consumers on the Blog Influence Consumers Attitude and Intentions," in Second Student Conference on Research in Business, ed. Myriam Brouard, Montreal, Canada: HEC Montreal.

BELISLE, J-F, Bohbot, L., and Sénécal, S., (2008), “Is Corporate Blogging A Good Way to Spread Word-of-Mouth? The Role of the Recommendation Source and Comments of Others on Consumers’ Attitudes and Word-of-Mouth Intentions, Premier Colloque International: Le Management de la confiance sur Internet, June, Aix-en-Provence, France.

BRUNET, J., La créatitivé et les industries culturelles: Évidences de l’industrie du cinéma à Montréal . Atelier de recherche Montréal-Barcelone, villes créatives.  Mai 2008.

CARILLAT, F, « Attributions par les Consommateurs de Motivations aux Commanditaires des Arts et de la Culture vs. aux Commanditaires des Sports : Conséquences Attitudinales et Comportementales » 9e conférence de l’Association Internationale du Management des Arts et de la Culture, València, Espagne.

LACROIX, C. et Ouellet, J.-F. (2008), “Generativity and its Effects on Attitudes Toward the Ad, Attitudes Toward the Product, and Purchase Intentions,” Proceedings of the Society for Consumer Psychology Annual Conference, février 2008

LEGOUX, Renaud et Yannik St-James (2007), “A Taste of What’s to Come: The Appetitive Value of Promotions,” 9th International Conference on Arts & Cultural Management, Valencia, Spain, July 8-11.

MARCOUX, Jean-Sébastien, 8th European conference of the Association for Consumer Research (ACR), Milano, Italy, July 2007. Joint paper (P. Desroches, co-author) titled: Constructing the Market thorugh the Colour Spectrum

OUELLET, J.-F. et Lacroix, C. (2008), “The Effects of the Adoption of a Rapid Prototyping Methodology on New Product Performance: An Exploration in the Field of Real-Time Digital Signal Processing Applications,” Proceedings of the 2008 Global Marketing Conference at Shanghai, mars 2008

OUELLET, J.-F. (2008), “The Effects of the Adoption of a Rapid Prototyping Methodology on New Product Performance: A Preliminary Assessment,” Proceedings of the International Conference on Technology and Innovation in Marketing, avril 2008

OUELLET, J.-F., Savard, M.-A., Colbert, F. (2007), « La personnalité des salles de spectacle : développement, validation, et première application du construit », Proceedings of AIMAC 2007

RESTUCCIA, Mariachiara*; BALLOFFET, Pierre, The Contribution of Arts Festivals to City Brands, 9th International Conference on Arts and Cultural Management, Valence, Espagne, 8-11 juillet 2007.

TABOUBI, Sihem, « Myopic Pricing as a Strategic Choice in the Marketing Channel», co-rédigé avec les professeurs Guiomar Martín-Herrán (University of Valladolid, Espagne) et Georges Zaccour (HEC MONTRÉAL). Second Workshop on Game Theory in Marketing qui s’est tenu du 4 au 6 Juin 2007 à HEC Montréal

TABOUBI, Sihem, « Myopic Pricing as a Strategic Choice in the Marketing Channel», co-rédigé avec les professeurs Guiomar Martín-Herrán (University of Valladolid, Espagne) et Georges Zaccour (HEC MONTRÉAL). Marketing Science 2007, Singapore, 28-30 juin 2007.

TABOUBI, Sihem, “Myopic or Not Myopic?: A Retailer's Strategic Choice”. Présenté au 6th International workshop de l’ISDG à Rabat, Maroc, du 5 au 8 Septembre 2007.

TABOUBI, Sihem, “Incentive Strategies to Counterbalance Retailer's Myopia in the Marketing Channel”. Présenté à l’Atelier sur les jeux dynamiques en Sciences de la gestion. Du 2-3 Mai 2008 à HEC Montréal, Canada.

Année antérieure 2006-2007

BAHN Olivier; TABOUBI Sihem « Développement d’un modèle d’affectation de la force de Vente : Cas d’une société de communication », Atelier thématique du GERAD : Modèles d’aide à la décision en marketing, HEC Montréal, 25 janvier 2007.

BENCHEKROUN, Hassan; MARTIN-HERRAN, Guiomar; TABOUBI, Sihem. « Myopic Pricing as a Strategic Choice in the Marketing Channel»,Journées de l’optimisation 2007. Du 7-9 Mai 2007.

BENCHEKROUN, Hassan; MARTIN-HERRAN, Guiomar; TABOUBI, Sihem. « Myopic Pricing as a Strategic Choice in the Marketing Channel», Sixth International ISDG Workshop, Sophia Antipolis, France, 3-6 Juillet 2006

BRUNET, Johanne; LEGOUX, Renaud, «Branding Process: Lessons from the Film Industry» Mini-conference on "Cultural Production in a Global Context: The Worldwide Film Industry", Leonard N. Stern School of Business, New York, 10-12 mai 2007 (11701)

CAMPBELL, Shoshana, Jean-Charles CHEBAT & Maurice PTITO, "Lighting up! The neurophysiological effects of anti-tobacco advertising on smokers and non-smokers." 12th Annual Meeting of the Organization for Human Brain Mapping, Florence, Italy. Juin 2006

CAMPBELL, S., Schneider,F. J-C Chebat & Ptito, M. (2006) Lighting Up: The Neurophysical Effects of Anti-Tobacco Advertising on Smokers and Non-Smokers First Neuro-Economics Conference, Utah.

CARRILLAT, François A., Fernando Jaramillo, et Jay Prakash Mulki, “A Meta-Analysis of the Discriminant Validity between Service Quality and Customer Satisfaction,”, papier présenté aux 9th International Symposium on Retailing du congrès de la Society for Marketing Advances, novembre 2006, Nashville, TN.

CHOU, A., Pullins, E., et Sénécal, S. (2006), “Empowerment of Technology Belief and Sales Task Performance,” Decision Sciences Institute Annual Meeting, San Antonio, TX.

DAMPÉRAT, Maud, Responsabilité sociale et relations d’affaires, Présentation de recherche, 75e Congrès de l’ACFAS, 7-11 mai 2007, Trois-Rivières.

EL-HEDHLI, Kamel & Jean-Charles CHEBAT, "Proposing, Developing and Validating a Psychometric Consumer-Based Mall Equity Measure". IMPS Conference (Psychometric Society), Montreal. Juin 2006

GORNOSTAEVA, Galina*; BRUNET, Johanne, «US Runaway Productions: Examples from Canada and the United Kingdom», Mini-conference on "Cultural Production in a Global Context: The Worldwide Film Industry", Leonard N. Stern School of Business, New York, 10-12 mai 2007 (11702)

KIM, C., Lee, H., et Tomiuk, M.-A. (Juillet 12-15, 2006). Relationships between family communication patterns and children’s purchasing behavior. Papier presenté à la comférence 2006 de l’AMS/KAMS Cultural Perspectives in Marketing, Séoul, Corée.
(Note: Le résumé apparait dans les actes du congrès)

MARCOUX, Jean-Sébastien, Annual Conference of the Association for Consumer Research (ACR), Orlando, Florida, US, September 2006. Paper titled: Consumer Research in the Shadow of the Towers.

MARCOUX, Jean-Sébastien, Annual Conference of the Association for Consumer Research (ACR), Orlando, Florida, US, September 2006. Paper titled: The Construction of Memory in the Aftermath of 9-11.

MARTIN-HERRAN, Guiomar; TABOUBI, Sihem, ZACCOUR, Georges. «  Myopia in the Marketing Channel : A Differential Game Analysis », Sixth International ISDG Workshop, Sophia Antipolis, France, 3-6 Juillet 2006

MARTIN-HERRAN, Guiomar; TABOUBI, Sihem, ZACCOUR, Georges. «  Myopia in the Marketing Channel : A Differential Game Analysis », Society for Computational Economics, the 12th International Conference, Limassol, Chypre, 22-24 Juin 2006

MICHON Richard, Hong Yu, Donna Smith and Jean-Charles Chebat, "The Shopping Experience of Female Fashion Leaders," European Association of Education and Research in Commercial Distribution, Brunel University, UK, June 2006. (Best Paper Award)

MICHON Richard, Hong Yu, Donna Smith and Jean-Charles Chebat, "One-size-fits-all: The influence of the mall environment on female fashion shoppers’ values and behaviour, " Administrative Sciences Association of Canada, Banff, June 2006.

NANTEL, J., et Sénécal, S. (2007) “The Effect of Counterproductive Time on Online Task Completion,” dans Margaret Craig-Lees, Gary Gregory and Teresa Davis (eds.), Advances in Consumer Research Asia Pacific, Vol. 7.

OUELLET, J.-F. (2006), "Brand Innovativeness: Measurement and Construct Validation", ASAC, Banff, 6-9 juin.

OUELLET, J.-F. (2006), "The consumer amity influence on foreign product purchase in the U.S.", Asia-Pacific Advances in Consumer Research, Sydney (Australie), juin.

ROY Isabelle; BRUNET Johanne, «L’influence de l’esthétique, du leader d’opinion et de la communication interactive lors du processus de diffusion d’une tendance mode», 9th International Conference on Arts and Cultural Management, Valencia, Spain, July 8-11, 2007

ST-JAMES, Yannik (2006), “Losing It : Magical Coping and Consumers’ Weight-Loss Efforts”, Consumer Culture Theory Conference, Notre-Dame, IN, August 1-3.

TOMIUK, M. A., Hess, U., Kim, C., Hwang, H., et Durand D. (Juin 14-17, 2006). Development of a preliminary measure of the intrapersonal aspects of the food enjoyment construct. Papier présenté au congrès 2006 de la Psychometric Society (IMPS), Montréal, Québec, Canada.
(Note: Le résumé apparait dans les actes du congrès)