Service de l'enseignement du marketing

Articles de revues scientifiques et articles dans des ouvrages scientifiques collectifs

Année 2010-2011

ADILSON Borges, CHEBAT, Jean-Charles & Barry J. Babin, "Does a companion always enhance the shopping experience? ", Journal of Retailing and Consumer Services, In Press, Corrected Proof, Available online 16 March (2010).

ALJUKHADAR, M., Sénécal, S., and Ouellette, D. (2010), “Can Media Richness of the Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments,” International Journal of Electronic Commerce, 14 (4),103-126.

BONET, LL., Colbert, F., Courchesne A., “From Creative Nations to Creative Cities : An example of center-periphery dynamic in cultural policies, City, Culture and Society, 2 (2011), 3-8.

BONSU, Samuel K., Aron Darmody, and Marie-Agnès Parmentier (2010), “Arrested Emotions in Reality Television,” Consumption, Markets & Culture 13 (1): 91-107

BORGES, Adilson, CHEBAT, Jean-Charles & BABIN, Barry J. (2010) "Does a Companion Always Enhance the Shopping Experience?" .Journal of Retailing and Consumer Services Volume 17, Issue 4, , Pages 294-299.

CARRILLAT, François A., Daniel M. Ladik, et Renaud Legoux (2011) “When the Decision Ball Keeps Rolling: An Investigation of the Sisyphus Effect among Maximizing Consumers”, Marketing Letters.

CHEBAT, Jean-Charles, N. HAJ-SALEM, J-F. POIRIER & Claire GÉLINAS-CHEBAT (2010). “Reactions to Waiting Online by Men and Women” Psychological Reports. June. 106 (3): 851-869.

CHEBAT, Jean-Charles, Lamia Kerzazi and Haithem Zourrig (2010) Impact of culture on dissatisfied customers: An empirical study. City, Culture and Society. 1(1):37-44.

d’ASTOUS, A. et E. Kamau (2010), « Consumer Product Evaluation Based on Tactile Sensory Information », Journal of Consumer Behaviour, 9 (3), 206-213.

DESCHÊNES, Jonathan et Jean-Sébastien Marcoux (2011), “Le marketing du don caritatif : une analyse critique et réflexive,” in Don et pratiques caritatives, Michelle Bergadaà, Bertrand Urien et Marine Le Gall-Ely (eds.), Collection Méthodes & Recherches¸ Paris : De Boeck Supérieur.

DESROCHES, Pascale et Jean-Sébastien Marcoux, J.S. (2011), “The Making of the Sensuous Consumer,” in Inside Marketing, Julien Cayla et Detlev Zwick (eds.), Oxford: Oxford University Press.

GEBHARDT, Gary F. (2011), “Market Orientation,” in Handbook of Marketing Strategy, Venkatesh Shankar and Gregory S. Carpenter, ed., Edward-Elgar Publishing, MA.

GRÉGOIRE Y., T. Tripp, and R. Legoux (2011) “When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds” GFK Marketing Intelligence Review, 3 (1), 26-35.

GRÉGOIRE Y., D. Laufer, and T. Tripp (2010) “A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power,” Journal of the Academy of Marketing Science, 38 (December), 738-758.

JOY, Annamma, John F. Sherry Jr, Gabriele Troilo et Jonathan Deschenes (2010), “Re-thinking the relationship between self and other: Levinas and narratives of beautifying the body”, Journal of Consumer Culture, vol. 10 (3), 333-361.

KALTCHEVA, Velitchka D, Anthony PATINO & CHEBAT, Jean-Charles (2010) “Impact of Retail Environment Extraordinariness on Customer Self-Concept". Journal of Business Research. Volume 64, Issue 6 : 551-557.

KAMEL El Hedhli, & Jean-Charles CHEBAT, "Developing and validating a psychometric shopper-based mall equity measure", Journal of Business Research, Volume 62, Issue 6, Retailing Evolution.

LABRECQUE, J., Mahil, A., Marquis, M.   « Comprendre la consommation des aliments réconfort », Revue Gestion, Hiver (2010). P. 12-20.

LABRECQUE, J., Charlebois, S. (2011). Functional foods: an empirical study on perceived health benefits in relation to pre-purchase intentions, Nutrition and Food Science, Vol.4-5.

LEGOUX, Renaud and Yannik St-James (2010), “A Taste of What’s to Come: The Appetitive Value of Sequential Product Launches,” International Journal of Arts Management, 13 (1), 4-11.

LEGOUX Renaud, et Yannik St-James (2010) “A Taste of What’s to Come: The Appetitive Value of Sequential Product Launches,” International Journal of Arts Management, 13(1), 4-11.

MUÑOZ MOLINA, Yaromir  & Jean-Charles CHEBAT (2010).  "Using Fear Appeals in Warning Labels to Promote Responsible Gambling among VLT Players: The Key Role of Depth of Information Processing". Journal of Gambling Studies Vol. 26, Iss. 4; p. 593-605.

PARMENTIER, Marie-Agnès; FISHER, Eileen (2011) « You Can't Always Get What You Want: Unsustainable Identity Projects in the Fashion System,» Consumption, Markets and Culture, Vol. 14, no 4, p. 7-27.

PEDRAZ-DELHAES, A., Aljukhadar, M., Sénécal, S. (2010), “The Effect of Document Language Quality on Consumer Perceptions,” Canadian Journal of Administrative Sciences, 27 (4), 363–375.

ST-JAMES, Y., Jay Handelman, and Shirley Taylor (forthcoming) “Magical Thinking and Consumer Coping,” Journal of Consumer Research, December (2011).

St-JAMES, Y. and François Colbert (2011), “Staging Magic: 40 Years of Product Management at Théâtre Sans Fil,” International Journal of Arts Management, 13 (3), 69-78.

ST-JAMES, Y., Colbert, F., “Staging Magic : Forty Years of Product Management at Théâtre Sans Fil”, International Journal of Arts Management, Vol. 13. No 3, Spring (2011), 68-78.

TRIPP T. and Y. Grégoire (2011) “When Unhappy Customers ‘Strike Back`on the Internet,” MIT Sloan Management Review.52 (3), 37-44.

VANKATESH,Alladi, Annamma Joy, John F. Sherry Jr. and Jonathan Deschenes (2010), “The aesthetics of luxury fashion, body and identify formation”, Journal of Consumer Psychology, vol. 20 (4), 459-470.

ZOURRIG, Haithem & CHEBAT, Jean-Charles (2010) “In-group favoritism” and “out-group prejudice”? Customers’ copings with interpersonal conflicts in intra and inter-cultural service encounters”. Journal of International Business and Cultural Studies. Volume 17 Number 1:931-943.

Année 2009-2010

AHMED, S.A. et A. d’Astous (2009), «Product-Country Perceptions: Similarities and Differences among Moroccans and Taiwanese,» Arab Journal of Administrative Sciences, Vol. 16, No. 1, 51-79.

ALLARD, Thomas, Babin, Barry, Chebat, Jean-Charles, Crispo, Martine (2009) "Reinventing the Branch: An Empirical Assessment of Banking Strategies to Environmental Differentiation", Journal of Retailling and Consumer Services, Vol.16, no.6, p. 442-450.

ANNAMMA, Joy, Sherry, John F., Venkatesh, Alladi, Deschesnes, Jonathan "Perceiving Images and Telling Tales: A Visual and Verbal Analysis of the Meaning of the Internet," Journal of Consumer Phychology, Vol. 19, no.3, July 2009, p. 556-566.

CARRILLAT, François, Robert J. Riggle, William B. Locander, Gary F. Gebhardt, et James M. Lee“Cognitive Segmentation: Modeling the Structure and Content of Customers’ Thoughts”, Psychology & Marketing, vol.26, n4, juin 2009, p. 479-506.

CLARK, Robert, Doraszelski, Ulrich, Draganska, Michaela. "The Effect of Advertising on Brand Awareness and Perceived Quality: An Empirical Investigation Using Panel Data. "Quantitative Marketing and Economics, Vol. 7, nos.2, June 2009, p.207-236.

D'ASTOUS, A. et A. Legendre (2009), «Understanding Consumers’ Ethical Justifications: A Scale for Appraising Consumers’ Reasons for Not Behaving Ethically,» Journal of Business Ethics, Vol. 87, No. 2, 255-268.

D'ASTOUS, A. et A. Legendre (2009), «Une étude exploratoire de quelques antécédents de la consommation socialement responsable (CSR),» Revue Française du Marketing, No. 223, 39-51.

D'ASTOUS, Alain, Li, Dong Chuan, "Perceptions of Countries Based on Personality Traits: A Study in China", Asia Pacific Journal of Marketing and Logistics, Vol. 21, no. 4, 2009, p. 475-488.

DUSSART, Christian (2010), «LA RÉINVENTION DES MODÈLES D'AFFAIRES Alignez votre PME sur une proposition de valeur au client» Décision Marketing, No 57, Janvier-Mars 2010, 71-73.

GREGOIRE, Yany, Tripp, Thomas M., Legoux, Renaud (2009) "When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance," Journal of Marketing, Vol. 73, November 2009, p. 18-32.

LOWREY, Tina M., Chebat, Jean-Charles, Sabbane, Lalla Ilhame, "The Effectiveness of Cigarette Warning Label Threats no Nonsmoking Adolescents", Journal of Consumer Affairs, Vol. 43, no. 2, Summer 2009, p. 332-345.

NANTEL, Jacques, Sénécal, Sylvain, "The Effect of Counterproductive Time on Online Task Completion," International Journal of Internet Marketing and Advertising, Vol. 5, no. 4, 2009, p. 246-259.

ZOURRIG, Haithem, Chebat Jean-Charles "Waiting in Queue with Strangers and Acquaintances: An Integrative Model of Customer-to-Customer Interactions Effect on Waiting Time Evaluation", International Journal of Quality and Service Science, Vol. 1, no.2, 2009, p. 145-159.

ZOURRIG, Haithem, Chebat, Jean-Charles, Toffoli, Roy, "Consumer Revenge Behavior: A Cross-cultural Perspective", Journal of Business Research, Vol. 62, no.10 October 2009, p. 995-1001.

ZOURRIG, Haithem, Chebat, Jean-Charles, Toffoli, Roy. "Exploring Cultural Differences in Customer Forgiveness Behavior", Journal of Service Management, Vol. 20, nos. 3-4, 2009, p. 404-419.

Année antérieure 2008-2009

AHMED, S.A. et A. d’Astous (2008), «Product-Country Perceptions: Similarities and Differences among Moroccans and Taiwanese,» Arab Journal of Administrative Sciences, Vol. 16, No. 1, 51-79.

ALLARD, Thomas; BABIN, Barry & CHEBAT, Jean-Charles (2009) "When Income Matters: Customers Evaluation of Shopping Malls’ Hedonis and Utilitarian Orientations". Journal of Retailing and Consumer Services, 16(1), 40-49.

AMROUCHE, N., G. Martín-Herrán, G. Zaccour, «Feedback Stackelberg Equilibrium Strategies when the Private Label Competes with the National Brand»,  Annals of Operations Research, 164, 79-95, 2008.

Ashforth, B. E., Kulik, C. T. and Tomiuk, M. A. (2008). How service agents manage the person-role interface. Group and Organization Management : An International Journal, 33(1): 5-45.

Benchekroun, H., Martín-Herrán, G., and Taboubi, S., “Could Myopic Pricing be a Strategic choice in Marketing Channels? A Game Theoretic Analysis”. Journal of Economic Dynamics and Control, Vol 33, 2009, p. 1699-1718.

BRUNET, Johanne.  Montréal, ville créative: le cas de l’industrie cinématographique. Management International.  Vol 13, numéro spécial 2009.

Carrillat, François A., Robert J. Riggle, William B. Locander, Gary F. Gebhardt, et James M. Lee (2009), “Cognitive Segmentation: Modeling the Structure and Content of Customers’ Thoughts,” Psychology & Marketing, 26 (6), 479-506.

CHEBAT, Jean-Charles, David J. Ortinau and Barry J. Babin (2009), Retailing evolution research: Introduction to the special section on retailing research, Journal of Business Research,  62(6), 579-580.

CHEBAT Jean-Charles; GÉLINAS-CHEBAT, Claire; THERRIEN, Karina (2008), "Gender-related wayfinding time of mall shoppers", Journal of Business Research. 61(10), p. 1076.

CHEBAT, Jean-Charles, MORRIN, Maureen & Daniel-Robert CHEBAT (2009) Does age Attenuate the Impact of Pleasant Ambient Scent on Consumer Response?. Environment & Behavior,  41(2), 258-267.

d’Astous, A., Z. Voss, F. Colbert, A. Carù, M. Caldwell et F. Courvoisier (2008), «Product-Country Images in the Arts: A Multi-Country Study,» International Marketing Review, Vol. 25, No. 4, 379-403.

Doyon, M., Labrecque, J. « Functional Foods: A Conceptual Definition ». British Food Journal, Vol. 110, No 11, 2008: 1133-1149.

EL-HEDHLI, Kamel, J-C Chebat & Jo Sirgy (2009) “How Does Shopper-Based Mall Equity Generate Mall Loyalty? A conceptual Framework and Empirical Evidences’’, Journal of Retailing and Consumer Services. 16(1), 50-60

EL HEDHLI, Kamel & CHEBAT, Jean-Charles (2009), "Developing and validating a psychometric shopper-based mall equity measure". Journal of Business Research, 62 (6) p. 581.

Joy, Annamma, John F. Sherry Jr. and Jonathan Deschenes (2009). Conceptual Blending in Advertising. Journal of Business Research, vol. 62, 39-49.

MICHON, Richard; CHEBAT, Jean-Charles (2008) "Breaking open the consumer behavior black box: SEM and retail atmospheric manipulations", Journal of Marketing Theory and Practice, 16 (4), p. 299.

MICHON, Richard; YU, Hong; SMITH, Donna; CHEBAT, Jean-Charles (2008) "The influence of mall environment on female fashion shoppers' value and behaviour", Journal of Fashion Marketing and Management, 12 (4), p. 456.

Nantel, J. and Sénécal, S. (2009), “The Effect of Counterproductive Time on Online Task Completion,” International Journal of Internet Marketing and Advertising, 5 (4).

RAAJPOOT, Nusser A. Arun SHARMA & CHEBAT, Jean-Charles (2008), "The Role of Gender and Work Status in Shopping Center Patronage". Journal of Business Research, 61 (2) 825–833.

SABBANE, Lalla Ilhame, François BELLAVANCE and Jean-Charles CHEBAT (2009) "Recency vs. Repetition Priming Effects of Cigarette Warnings on Non-Smoking Teenagers: The moderating Effects of Cigarette Brand Familiarity", Journal of Applied Social Psychology. 39( 3), 656-682.

SIRGY, M Joseph; LEE, Dong-Jin; GRZESKOWIAK, Stephan; CHEBAT, Jean-Charles, et al. (2008), "An Extension and Further Validation of a Community-based Consumer Well-being Measure", Journal of Macromarketing, 28(3), p. 243.

TURI, Annick, BRUNET Johanne, The Renaissance of the Royal Ontario Museum: Architecture Meets Experiential Marketing.  International Journal of Arts Management.  Vol 11, number 3, Spring 2009.

Viscolani, B., G. Zaccour, «Advertising Strategies in a Differential Game with Negative Competitor's Interference», Journal of Optimization Theory and Applications, 140,153–170, 2009.

Wang, J. and Sénécal, S. (2008), “Measuring Perceived Website Usability,” Journal of Internet Commerce, 6(4), 97-112.

Année 2007-2008

Ahmed, S.A. et A. d’Astous (2008), «Antecedents, Moderators, and Dimensions of Country-of-Origin Evaluations, » International Marketing Review, Vol. 25, No. 1, 75-106.

Ahmed, S.A. et A. d’Astous (2007), «French Canada and the Philippines: Comparing Product-Country Perceptions,» Asia Pacific Management Review , Vol. 12, No. 3, 133-143.

Carrillat, F. A., d’Astous, A., Colbert, F., « The Effectiveness of Art Venues Sponsorship: An Attribution Perspective », Journal of Sponsorship, Vol. 1, no 3, 2008, p. 274 – 285.

Colbert, F., « Le marketing des produits de contenu à l’heure d’Internet », in Culture Web création  contenus, économie numérique, X. Greffe et N. Sonnac, eds., Paris : Éditions Dalloz, 2008, Chapitre 38, p. 675-685.

Colbert, F., « Program Marketing », in Art and Cultural Programming - A Leisure Perspective, G. Carpenter et D. Blandy eds., Human Kinetics, 2008, Chapter 8, p. 111-128.

Colbert, F., « Le marketing culturel », in Chapitre 4, Les boutiques de musées - Actes des journées du Tourisme culturel  2002-2005, Ministère de la Communauté française, Service du Patrimoine culturel, Documents du Patrimoine culturel no 2, 2007, p. 80-81.

Colbert, F., « Art Marketing Today: Challenges between Market Evolution and Oversupply » in Museen und Kulturerbe in einer globalisierten Welt, Verlag Dr. Christian Müller-Straten ed., München 2007, p. 76-80.

Chou, A., Pullins, E., and Sénécal, S. (2007), “Technology Empowerment as a Determinant of Salesforce Technology Usage,” Journal of Selling and Major Account Management, 7 (2), 20-29.

Dampérat, M., C. Dussart, « Un marketing bien trop vert » Décisions Marketing, no 47, juillet-septembre 2007, p. 101-106

Dampérat M. et Jolibert A. (2008), “A Dialectical Model of Buyer-Seller Relationships”, Journal of Business and Industrial Marketing, à paraître courant 2008.

d’Astous, A., Colbert, F., Nobert, V., « Effects of Country-Genre Congruence on the Evaluation of Movies: The Moderating Role of Critical Reviews and Moviegoers’ Prior Knowledge », International Journal of Arts Management, Vol. 10, no 1, (Fall) 2007, p. 45–51.

d’Astous, A., F. Colbert et M. Fournier M. (2007), «An Experimental Investigation of the Use of Brand Extension and Co-Branding Strategies in the Arts,» Journal of Services Marketing, Vol. 21, No. 4, 231-240.

d’Astous, A., F. Colbert et V. Nobert (2007), «Country-Movie Genre Congruence Effects on the Evaluation of Upcoming Movies: the Moderating Role of Critical Reviews and Moviegoers’ Prior Knowledge,» International Journal of Arts Management, Vol. 10, No. 1, 45-51.

d’Astous, A. et S. Mathieu (2008), «Inciting Consumers to Buy Fairly-Traded Products: A Field Experiment,» Journal of Consumer Marketing, Vol. 25, No. 3, 149-157

Dussart, Christian, « Innovation et asphyxie », Décisions Marketing, no 48, octobre-décembre 2007, p. 87-91

Dussart, C., « Pareto et le marketing », Décisions Marketing, no 46, avril-juin, p. 115-121

Dussart, C.,  J. Nantel, « L’évolution du marketing : retours vers le futur », Gestion, vol. 32, no 3, automne 2007 , p. 66-74 (numéro spécial du centenaire)

Malo, M.C, Taboubi, S. et Auberand, L. K. « L’avenir du Commerce Équitable : Les enjeux de getsion» (2008). Gestion, Vol 33, N. 1, p. 38-40.

MUÑOZ MOLINA, Yaromir  & Jean-Charles CHEBAT (2007) "Evaluación cognitiva y reacción emocional a la variación de la amenaza y el emisor en las advertencias contra productos adicitivos: proposiciones de investigación", Revista Cuadernos de Administración. 20 (33 Enero-Junio )

Nita, I. and Sénécal, S., (2007) “Le Théâtre d’Aujourd’hui et sa stratégie marketing sur Internet,” International Journal of Case Studies in Management, 5 (2).

Ouellet, J.-F. Colbert, F., Savard, M.-A., « The Personality of Performing Arts Venues: Developing a Measurement Scale », International Journal of Arts Management, Vol. 10, no 3, (Spring) 2008, p. 49-59.

Ouellet, J.-F., Savard, M.-A., Colbert, F. (2008), "Venue Personality: Scale Development and Construct Validation", International Journal of Arts Management.

Rao, S., Truong, D., Sénécal, S., and Le, T. (2007), “How Buyers’ Expected Benefits, Perceived Risks, and e-Business Readiness Influence their E-Marketplace Usage,” Industrial Marketing Management, 36, 1035-1045.

RAAJPOOT, Nusser A. Arun SHARMA & CHEBAT, Jean-Charles (2008)  "The Role of Gender and Work Status in Shopping Center Patronage". Journal of Business Research  61 (2) 825–833

VANDENBERGHE, Christian, Kathleen Bentein, Richard Michon, Jean-Charles Chebat, Michel Tremblay, Jean-François Fils (2007) “An Examination of the Role of Perceived Support and Employee Commitment in Employee-Customer Encounters”. Journal of Applied Psychology 92 (4) :1177-89.

Année 2006-2007

Ahmed, S.A. et A. d’Astous (2007), «Moderating Effect of Nationality on Country-of-Origin Perceptions: English-Speaking Thailand versus French-Speaking Canada,» Journal of Business Research, Vol. 60, No. 3, 240-248.

Ahmed, S.A. et A. d’Astous (2007), «Shopping Behavior, Country Attitudes, and Evaluation of Countries of Origin in China,» Journal of Korean Academy of Marketing Science, Vol. 16, No. 3, 1-26. (revue électronique)

Ahmed, S.A. et A. d’Astous (2007), «Sub-Cultural Effects on Product/Country Perceptions,» in Country of Origin Effects on Consumer Behavior,», éd. K.I. Al-Sulaiti, Institute of Administrative Development, Qatar University, pp. 303-348.

Arcand, M., Nantel, J., Arles-Dufour, M. and Vincent, A. (2007). “The impact of reading a website’s privacy statement on perceived control over privacy and perceived trust”.  Online Information Review –Special Issue on Online Security, Vol. 51 (5), pp. 661-681.

BARRY J. Babin, Jean-Charles Chebat and Robert Robicheaux  (2006), Introduction to the special section on retailing research: The mind and emotion of the 21st century shopper, Journal of Business Research, Vol. 59(12), 1279-1280

Bressolles, Grégory; Nantel, Jacques (2007) “Vers une typologie des sites Web destinés aux consommateurs” Revues Française du Marketing » Cahier 213 (Juillet) P. 41-57.

BRUNET, Johanne, «Working Title Films Independent Producer: Internationalization of the film Industry», International Journal of Arts Management, Vol. 9, no 1, Automne 2006, p. 60-69 (11667) (Article de revue professionnelle avec arbitrage)

Charlebois, S., Labrecque J. (2007). Processual Learning, Environmental Pluralism, and Inherent Challenge of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis, Journal of Macromarketing, Vol. 27, No 2, June, p. 115-125.

Charlebois, S., Labrecque J. (2007). Processual Learning, Environmental Pluralism, and Inherent Challenge of Managing a Socioeconomic Crisis: The Case of the Canadian Mad Cow Crisis, Journal of Macromarketing, Vol. 27, No 2, June, p. 115-125.

Charlebois, S., Tamelia, R. and Labrecque, J. (2007). « Food Marketing and Obesity: A Public Policy and Channels Perspective », Innovative Marketing, Vol.3 No.1, p. 83-99.

Charlebois, S., Tamelia, R. and Labrecque, J. (2007). « Food Marketing and Obesity: A Public Policy and Channels Perspective », Innovative Marketing, Vol.3 No.1, p. 83-99.

CHEBAT, Jean-Charles, Claire GÉLINAS-CHEBAT, Kamel El HEDHLI & Robert BOIVIN (2007), “ Voice and persuasion in a banking telemarketing context”. Perceptual and Motor Skills, Vol. 104, 419-437.

CHEBAT, Jean-Charles & MORRIN, Maureen (2007), "Colors and cultures: Exploring the effects of mall decor on consumer perceptions". Journal of Business Research, Vol 60(3), 189-196.

CHEBAT, Jean-Charles & Jo SIRGY (2006), “Upscale Image Transfer from Malls to Stores A Self-image Congruence Explanation”,  Journal of Business Research. Vol. 59 (12), 1288-1296

Corrion, N. and J.S. Marcoux (2006), “Le sensorium à la carte”, Anthropologie et Société, numéro spécial, D. Howes et J.S. Marcoux (éditeurs) 30/ 3, 109-123.

d’Astous, A. et L. Boujbel (2007), «Positioning Countries on Personality Dimensions: Scale Development and Implications for Country Marketing,» Journal of Business Research , Vol. 60, No. 3, 231-239.

d’Astous, A., Colbert, F., d’Astous, E., « The Personality of Cultural Festivals: Scale Development and Applications », International Journal of Arts Management, Vol. 8, no 2 (Winter) 2006, p. 14–23.

d’Astous, A., F. Colbert, I. Mbarek, « Factors Influencing Readers’ Interest in New Book Releases: An Experimental Study », Poetics, vol. 34, no 2, 2006, p. 134–147.

d’Astous, A. et K. Gagnon (2007), «An Inquiry Into the Factors that Impact on Consumer Appreciation of a Board Game,» Journal of Consumer Marketing, Vol. 24, No. 2, 80-89.

Dussart, C., Lion, P., Ces impayables marges arrière, Décisions Marketing, no 41, 2006, p. 91-96.

Dussart, C., La qualité perçue de l’automobile en France, Décisions Marketing, 42, 2006, p. 89-93.

Dussart, C., Les trois «A» de la globalisation, Décisions Marketing, no 43-44, juillet-décembre 2006, p. 221-225.

Dussart C., Micro crédit et marketing bancaire, Décisions Marketing, no 45, 2007.

Dussart, C., Pareto et le marketing, Décisions Marketing, no 46, avril-juin 2007, p. 1-7.

Dussart, Christian et Nantel, Jacques,  «L'évolution du marketing : retour vers le futur»,  Revue Gestion , vol. 32, no 3, 2007,  p. 66-7.

GOLMIER, Isabelle, Jean-Charles Chebat & Claire Gélinas-Chebat (2007) “Can Cigarette Warnings Counterbalance the Effects of Smoking Scenes in Movies” Psychological Reports. Vol. 100, 3-18

Howes, D. and J.S. Marcoux (2006), “Introduction à la culture sensible”, Anthropologie et Société, numéro spécial, D. Howes et J.S. Marcoux (éditeurs) 30/ 3, 7-17.

Jørgensen, S., Taboubi, S., et Zaccour, G. (2006), “Incentives for Retailer Promotion in a Marketing  Channel”. Advances in Dynamic Games. Annals of the International Society of Dynamic Games. Vol. 8. Haurie, A.; Muto, S.; Petrosjan, L.A.; Raghavan, T.E.S. (Eds.). Birkhäuser, p. 365-378

Labrecque, J., Charlebois, S. Spiers, E. (2007). Can gentically modified foods be considered as a dominant design? An actor-network theory investigation of gene technology in agribusiness, British Food Journal, Vol. 109, No. 1, p81-98.

Labrecque, J., Kolodinsky, J., Doyon, M., Oble, F., Bellavance, F., Marquis, M. (2006). « Acceptance of functional foods: A comparison of the French, the American and the French Canadian consumer ».Canadian Journal of Agricultural Economics, Special Issue, Vol. 54, No. 4, p 647-661.

Ladik, Daniel M., François A. Carrillat, and Paul J. Solomon (2007), “The Effectiveness of University Sponsorship in Increasing Survey Response Rate,” Journal of Marketing Theory and Practice, 15(3), 263-271.

Martín-Herrán, G., Taboubi, S., et Zaccour, G. (2006), “The Impact of Manufacturers' Wholesale Prices on Retailer's  Shelf-Space and Pricing Decisions”. Decision Sciences Journal, Vol. 37, No. 1, p. 71-90.

MICHON, Richard; YU, Hong; SMITH, Donna; CHEBAT, Jean-Charles (2007), «The shopping Experience of Female Fashion Leaders», International Journal of Retail & Distribution Management, Vol 35 (6), 488-501.

MORIN Sylvie, Dubé, Laurette, & JC Chebat (2007), “The Role of Pleasant Music in Servicescapes: A Test of the Dual Model of Environmental Perception”. Journal of Retailing ,Vol. 83(1), 115-130. Classé 13ème dans la liste des 25 plus « Hot articles ».

Nita, I. et Sénécal, S., (accepté pour publication) “Le Théâtre d’Aujourd’hui et sa stratégie marketing sur Internet,” International Journal of Case Studies in Management.

Ouellet, J.-F. (2007), "Consumer Racism and its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France", Journal of Marketing, 71 (1), 113-128.

Ouellet, J.-F. (2007), "The Purchase Versus Illegal Download of Music by Consumers : The Influence of Consumer Response towards the Artist and Muisic ", Canadian Journal of Administrative Sciences, 24 (2), 107-119.

Ouellet, J.-F. (2007), "L’évaluation de l’éthique de l’action marketing", Gestion, 32 (1), 56-63.

Ouellet, J.-F. (2006), "Cultural influence on Optimal Mix of Industrial Marketing Communication Channels", Canadian Journal of Marketing Research, 23.1, 19-26.

Rao, S., Truong, D., Sénécal, S., et Le, T. (accepté pour publication), “How Buyers’ Expected Benefits, Perceived Risks, and e-Business Readiness Influence their E-Marketplace Usage,” Industrial Marketing Management.

Sénécal, S., Pullins E, et Buehrer, R. (2007), “The extent of technology usage and salespeople: An exploratory investigation,” Journal of Industrial and Business Marketing, 22 (1), 52-61.

WOODSIDE, Arch,  Chebat, Jean-Charles, Du, Jiang, Cooper, Chris &  Go, Frank (2006) “Lived Experiences and Advancing Science in Lifestyle, Leisure, and Tourism”. Tourism Analysis Vol. 11(3),169-170.