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Département de marketing

Articles de revues scientifiques et articles dans des ouvrages scientifiques collectifs

   

+  Année 2014

ALJUKHADAR, M., Sénécal, S. and Nantel, J. (2014), “Is More Always Better? Investigating the Task-Technology Fit Principle in an Online User Context,” Information and Management, 51(4), 391-397.

BALLOFFET, Pierre; COURVOISIER, François H.; LAGIER, Joëlle (2014) «From Museum to Amusement Park: The Opportunities and Risks of Edutainment» International Journal of Arts Management Vol. 16, no 2 Hiver 2014, p. 4-18 (25725)

BÉROARD, Élodie and Marie-Agnès Parmentier (2014), «Les rôles et les pratiques des médias lors d’un scandale impliquant une marque-personne,» Revue Gestion, 39 (1): 24-37.

BRESSOLLES, G., Durrieu, F., and Sénécal, S. (forthcoming), (2014)“A Consumer Typology Based on Electronic Service Quality and Website Satisfaction,” Journal of Retailing and Consumer Services.

COUTURE, A.; Arcand, M., Sénécal, S, and Ouellet, J.-F. (forthcoming),(2014) “Online behavior of tourism innovators,” Journal of Travel Research.

LAPORTE, Sandra & Gilles Laurent (2014), “More Prizes are not always more Attractive: Factors Increasing Prospective Sweepstakes Participants’ Sensitivity to the Number of Prizes”, Journal of the Academy of Marketing Science, forthcoming.

LÉGER, P-M., Sénécal, S., Courtemanche, F., Fredette, M., Titah, R. Ortiz de Guinea, A., and Labonté, E. (forthcoming),(2014) “Applying Eye Fixation-Related Potentials to Information Systems Research: Demonstration of the Method during Natural IS Use and Guidelines for Research," Journal of the Association of Information Systems.

RADIGHIERE, J., B. John, Y. Grégoire, and J. Johnson (2014) “Ingredient Branding and Feedback Effects: The Impact of Product Outcomes, Initial Parent Brand Strength Asymmetry, and Parent Brand Role,” Marketing Letters, 25 (2), 123-138.

SÉNÉCAL, S., Kalczynski, P., and Fredette, M. (2014), “Dynamic identification of anonymous consumers’ visit goals using clickstream,” International Journal of Electronic Business, 11(3), 220-233.

 

+  Année 2013

Aljukhadar, M. Sénécal, S., and Daoust, C-E (2013), "Using Recommendation Agents to Cope with Information Overload," International Journal of Electronic Commerce, 17 (2), 41-70.

Besharat Ali, Daniel M. Ladik, et François A. Carrillat (2013), “Are Maximizers Blind to the Future? When Today’s Best Does Not Make for a Better Tomorrow”, Marketing Letters.

Boujbel, L. et A. d’Astous (2012), «Voluntary Simplicity and Life Satisfaction: Exploring the Mediating Role of Consumption Desires,» Journal of Consumer Behaviour, Vol. 11, No 6, 487-494.

Brunet, Johanne, Jonathan Deschenes et Emanuelle Lambert (2012), “La gestion des magasins entrepôts : défis et stratégies”, Gestion, Revue Internationale de Gestion, vol. 37 (2), 85-93.

Carrillat, F.A. et A. d’Astous (2013), «The Complementary Factor in the Leveraging of Sponsorship», International Journal of Sports Marketing & Sponsorship, Vol. 53, No. 1, 15-30.

Carillat, F. A. A. d’Astous et J. Lazure (2013), «For Better for Worse? What to Do when Celebrity Endorsement Goes Bad?,» Journal of Advertising Research  Vol. 53, No. 1, 15-30.

Colbert, F., A. Courchesne (2012), “Critical Issues in the Marketing of Cultural Goods: The Decisive Influence of Cultural Transmission”, City, Culture and Society, 3 (4), 275-280.

Dallaire, G., F. Colbert (2012), « Sustainable Development and Cultural Policy : Do They Make a Happy Marriage?”, ENCATC Journal of Cultural Management and Policy, Vol 2 (1), 6-11

Dantas, Danilo and François A. Carrillat (2013) “The impact of personalised communications on consumer commitment”, Canadian Journal of Administrative Sciences

Joireman, J., Y. Grégoire, B. Devezer, and T. Tripp (2013), “When do Customers Offer a ‘Second Chance’ Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation,” Journal of Retailing, 89 (3), 315-337.

Mathras, Daniele, Katherine E. Loveland and Naomi Mandel (2013), « Media Image Effects on the Slef, » in The Routledge Companion to Identity and the Self, eds. Ayalla A. Ruvio and Russell W. Belk, Routledge New York, NY, pp 387-395.

Parmentier, Marie-Agnès, Eileen Fischer, and Rebecca Reuber (2013), “Positioning Person Brands in Established Organizational Fields,” Journal of the Academy of Marketing Sciences, 41 (3), 373-87.

Radighieri J., B. John, Y. Grégoire, and J. Johnson (in press), “Ingredient Branding and Feedback Effects: The Impact of Product Outcomes, Initial Parent Brand Strength Asymmetry, and Parent Brand Role,” Marketing Letters.

Sisodiya, S., J. Johnson, and Y. Grégoire (in press), “Inbound Open Innovation for Enhanced Performance: Enablers and Opportunities,” Industrial Marketing Management.

Sotiropoulos, V. et A. d’Astous (2013), «Social Networks and Credit Card Overspending among Young Adult Consumers», Journal of Consumer Affairs, Vol. 46, No 3, 457-484.

Sotiropoulos, V. et A. d’Astous (2013), «Attitudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers' Propensity to Overspend on Credit Cards», Journal of Consumer Policy, Vol. 36, No. 2, 179-196.

Truong, D., Le, T.T., Sénécal, S., and Rao, S.S. (2012), “Electronic Marketplace: A Distinct Platform for B2B Procurement” Journal of Business-to-Business Marketing, 19 (3), 216-247.

Tuncay Zayer, Linda, Katherine Sredl, Marie-Agnès Parmentier and Catherine Coleman (2012), “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and Sexuality,” Consumption, Markets and Culture, 15 (4), 333-57.

 

+  Année 2012

Brunet, Johanne, Jonathan Deschenes et Emanuelle Lambert (2012). “La gestion des magasins entrepôts : défis et stratégies”, Gestion - revue internationale de gestion, vol. 37, no 2, p. 85-93.

Boujbel, L. et A. d’Astous (2012). «Voluntary Simplicity and Life Satisfaction: Exploring the Mediating Role of Consumption Desires,» Journal of Consumer Behaviour, vol. 11, no 3, p. 487-494.

Capelli, Sonia & Dantas, Danilo C. (2012).« Comment intégrer les clients à la démarche marketing? », Gestion - revue internationales de gestion, vol 31, no 1, p. 74-82.

Carrillat, F.A. et A. d’Astous (2012). «The Sponsorship-Advertising Interface: Is Less Better for Sponsors?,» European Journal of Marketing, vol. 46, no 3/4, p. 562-574.

Desormeaux, Robert (2012). « Fidéliser par la satisfaction des attentes des clients» Le Veterinarius, vol .28 no 2, p. 20 à 22

Ingene, CA.., Taboubi, S., Zaccour, G. (2012). “Game-Theoretic Coordination Mechanisms in Distribution Channels: Integration and Extensions for Models Without Competition”. Journal of Retailing.

Martin-Herran, G., Taboubi, S., Zaccour, G. (2012). “Dual Role of Price and Myopia in a Marketing Channel”. European Journal of Operations Research, vol 219, no 2, p. 284-295.

Merle, A., Sénécal, S., and A. St-Onge (2012). “Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site,” International Journal of Electronic Commerce, vol. 16 no 3, p. 41-64.

Sotiropoulos, V. et A. d’Astous (2012). «Social Networks and Credit Card Overspending Among Young Adult Consumers,» Journal of Consumer Affairs, vol. 46, no. 3, p. 457-484.

Truong, D., Le, T.T., Sénécal, S., and Rao, S.S. (2012), “Electronic Marketplace: A Distinct Platform for B2B Procurement,” Journal of Business-to-Business Marketing, vol 19, no 3.

Tuncay, L., Sredl, K., Parmentier, M-A., and Coleman, C. (2012). “Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and Sexuality,” Consumption, Markets and Culture, vol. 15, no 4, p. 333-357

Turgeon, Normand (2012)." Les rappels de produits: comment les gérer et les prévenir?", Gestion - revue internationale de gestion, vol. 37, no 1, Spring, p. 5-16.

Turgeon, Normand, Sara Loudyi (2012). "Le rappel de fromages au lait cru au Québec: quelles leçons en tirer?" Gestion - revue internationale de gestion, vol. 37, no 1, Spring, p. 47-53.

 

+  Année 2011

Bonet LL., F. Colbert, A. Courchesne A. (2011). “From Creative Nations to Creative Cities : An example of center-periphery dynamic in cultural policies, City, Culture and Society, vol. 2, p. 3-8.

Carrillat, François A., Daniel M. Ladik, et Renaud Legoux (2011) “When the Decision Ball Keeps Rolling: An Investigation of the Sisyphus Effect among Maximizing Consumers”, Marketing Letters.

Deschênes, Jonathan et Jean-Sébastien Marcoux (2011). “Le marketing du don caritatif : une analyse critique et réflexive,” in Don et pratiques caritatives, Michelle Bergadaà, Bertrand Urien et Marine Le Gall-Ely (eds.), Collection Méthodes & Recherches¸ Paris : De Boeck Supérieur.

Desroches, Pascale et Jean-Sébastien Marcoux, J.S. (2011). “The Making of the Sensuous Consumer,”  Inside Marketing, Julien Cayla et Detlev Zwick (eds.), Oxford: Oxford University Press.

Gebhardt, Gary F. (2011).“Market Orientation,” in Handbook of Marketing Strategy, Venkatesh Shankar and Gregory S. Carpenter, ed., Edward-Elgar Publishing, MA.

Grégoire, Y., T. Tripp, and R. Legoux (2011). “When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds” GFK Marketing Intelligence Review, vol. 3, no 1, p. 26-35.

Labrecque, J., Charlebois, S. (2011)."Functional foods: an empirical study on perceived health benefits in relation to pre-purchase intentions", Nutrition and Food Science, vol.4-5.

Parmentier, Marie-Agnès; Fisher, Eileen (2011). « You Can't Always Get What You Want: Unsustainable Identity Projects in the Fashion System,» Consumption, Markets and Culture, vol. 14, no 4, p. 7-27.

St-James, Y., Jay Handelman, and Shirley Taylor (2011) “Magical Thinking and Consumer Coping,” Journal of Consumer Research, December.

St-James, Y. and François Colbert (2011). “Staging Magic: 40 Years of Product Management at Théâtre Sans Fil,” International Journal of Arts Management, vol.13, no 3, p. 69-78.

St-James, Y., Colbert, F., (2011). “Staging Magic : Forty Years of Product Management at Théâtre Sans Fil”, International Journal of Arts Management, vol. 13. no 3, p. 68-78.

Tripp T. and Y. Grégoire (2011). “When Unhappy Customers ‘Strike Back`on the Internet,” MIT Sloan Management Review, vol. 52, no 3, p. 37-44.

 

+  Année 2010

Adilson Borges, Jean-Charles Chebat and Barry J. Babin (2010). "Does a companion always enhance the shopping experience? ", Journal of Retailing and Consumer Services, In Press, Corrected Proof, Available online,16 March 

Aljukhadar M., Sylvain Sénécal and D. Ouellette (2010). “Can Media Richness of the Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments,” International Journal of Electronic Commerce, vol. 14 no 4, p.103-126.

Bonsu, Samuel K., Aron Darmody, and Marie-Agnès Parmentier (2010), “Arrested Emotions in Reality Television,” Consumption, Markets & Culture, vol. 13, no 1, p. 91-107.

Borges, Adilson, Jean-Charles Chebat and Barry J. Babin (2010) "Does a Companion Always Enhance the Shopping Experience?" .Journal of Retailing and Consumer Services, vol 17, no 4, p.294-299.

Chebat, Jean-Charles, N. Haj-Salem, J-F. Poirier and Claire Gélinas-Chebat (2010). “Reactions to Waiting Online by Men and Women” Psychological Reports. vol.106, no 3, p.851-869.

Chebat, Jean-Charles, Lamia Kerzazi and Haithem Zourrig (2010). "Impact of culture on dissatisfied customers: An empirical study. City", Culture and Society, vol. 1, no 1, p. 37-44.

d’Astous, A. et E. Kamau (2010). « Consumer Product Evaluation Based on Tactile Sensory Information », Journal of Consumer Behaviour, vol. 9, no 3, p. 206-213.

Dussart, Christian (2010). «LA RÉINVENTION DES MODÈLES D'AFFAIRES Alignez votre PME sur une proposition de valeur au client» Décision Marketing, no 57, p. 71-73

Grégoire, Y., D. Laufer, and T. Tripp (2010) “A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power,” Journal of the Academy of Marketing Science, vol. 38 (December), p. 738-758.

Joy, Annamma, John F. Sherry Jr, Gabriele Troilo et Jonathan Deschenes (2010). “Re-thinking the relationship between self and other: Levinas and narratives of beautifying the body”, Journal of Consumer Culture, vol. 10, no 3, p. 333-361

Kaltcheva, Velitchka D, Anthony Patino and Chebat, Jean-Charles (2010.) “Impact of Retail Environment Extraordinariness on Customer Self-Concept". Journal of Business Research, vol. 64, no 6, p. 551-557.

Labrecque, J., Mahil, A., Marquis, M.  (2010). « Comprendre la consommation des aliments réconfort », Gestion - revue internationales de gestion, hiver, p. 12-20.

Legoux, Renaud and Yannik St-James (2010). “A Taste of What’s to Come: The Appetitive Value of Sequential Product Launches,” International Journal of Arts Management, 13 (1), 4-11.

Munoz Molina, Yaromir and Jean-Charles Chebat (2010).  "Using Fear Appeals in Warning Labels to Promote Responsible Gambling among VLT Players: The Key Role of Depth of Information Processing". Journal of Gambling Studies vol. 26, no. 4, p. 593-605.

Pedraz-Delhaies, A., Aljukhadar, M., Sénécal, S. (2010). “The Effect of Document Language Quality on Consumer Perceptions,” Canadian Journal of Administrative Sciences, vol. 27, no 4, p. 363–375.

Vankatesh, Alladi, Annamma Joy, John F. Sherry Jr. and Jonathan Deschenes (2010). “The aesthetics of luxury fashion, body and identify formation”, Journal of Consumer Psychology, vol. 20, no4, p. 459-470.

Zourrig, Haithem & Chebat, Jean-Charles (2010). “In-group favoritism” and “out-group prejudice”? Customers’ copings with interpersonal conflicts in intra and inter-cultural service encounters”. Journal of International Business and Cultural Studies,  vol. 17, no 1, p. 931-943.

 
 
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