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Luciano Barin Cruz, Associate Professor

Curriculum Vitae (version française)

 Luciano.Barin-Cruz@hec.ca

 

Titre(s) académique(s)

Maîtrise (administration), Federal University of Rio Grande do Sul;
Doctorat (sciences de gestion), Université Jean Moulin Lyon III;
Doctorat (science de gestion), Federal University of Rio Grande do Sul

Current Interests

  • Alleviating poverty through Social Innovation Projects
  • Corporate Social Responsibility, Sustainability and Social Entrepreneurship

 Previous Experience

  • Teaching and Researching in Brazil, France and Germany;
  • Banking and Telecommunication Industry in Brazil;
  • Consulting.

 Research Groups

  • CRISES – membre associé
  • GRIDD

Language Skills

  • Portuguese – Mother Tongue
  • French – written and spoken
  • English – written and spoken
  • Spanish – written and spoken

Prizes and Distinctions

  • Coach team HEC Montréal (Joseph Khoury and Liza Khoury) - 1o place in the Social Enterprise Cup, Concordia University. (2011
  • Coach team HEC Montréal (Jonathan Colombo, Patrice Camus and Renaud Dumouchel-Fournier) - 1o place in the competition  Citizen Act (Banque Société Généralé) in CSR, Banque Société Générale. (2011)
  • Outstanding Reviewer Awards 2011 - Management Decision, Emerald (2011)
  • Prize “Newcomer Case Award” of the North American Case Research Association (NACRA) 2010 – case “Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil”.
  • Prize of Thesis 2008 (Law, Economy and Management) – University Jean Moulin Lyon III (France)
  • The best article on Management 2008 – Scientific Meeting of University of Fortaleza (Brazil)
  • Mention: Très Honorable avec Félicitation (2007) – Ph.D. Thesis at the University Jean Moulin Lyon III (France)
  • Mention : Louvor (2004) – Master Thesis at the Federal University of Rio Grande do Sul (Brazil) 

Published refereed articles (original articles published in journals with peer review)

  1. Turcato, Carolina ; Barin-Cruz, Luciano ; Pedrozo, E. A. Internal and external pressures: How does an organic cotton production network learn to keep its hybrid nature? Learning Organization, (forthcoming 2012).
  2. Barin-Cruz, Luciano ; Chebbi, H. ; Chtourou, W. Towards a sustainable strategic formation process. M@n@gement, (forthcoming 2011).
  3. Barin-Cruz, Luciano ; Nascimento, Luis Felipe ; Sperb, Matias Poli (2011). Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros. Emerging Markets Case Studies Collection, 1, 1-12.
  4. Barin-Cruz, Luciano ; Colombo, J. (2011) Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil. Revue Internationale de Cas en Gestion, 9, 1-20.
  5. Barin-Cruz, Luciano ; Boehe, D. M. (2010) How do leading retail MNCs leverage CSR globally? Insights from Brazil. Journal of Business Ethics, 91, 243-263.
  6. Boehe, D. M. ; Barin-Cruz, Luciano. (2010) Corporate Social Responsibility, Product Differentiation Strategy and Export Performance. Journal of Business Ethics, 91, 325-346.
  7. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Estivalete, V. F. B. ; Hoff, D. (2010) The Influence of Transverse CSR Structure on Headquarters/Subsidiary Integration. BAR. Brazilian Administration Review, 7, p. 310-324.
  8. Barin-Cruz, Luciano ; Pedrozo, E. A. (2009). Corporate Social Responsibility and Green Management: Relation between Headquarter and Subsidiary in Multinational Corporations. Management Decision,  47, 1174-1199.
  9. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Chebbi, H. (2008). Le processus de formation d'une stratégie intégrée de développement durable entre siège et filiales: cas de deux groupes français de la grande distribution. Management International, 12, 81-96.
  10.  Barin-Cruz, Luciano ; Boehe, D. M. (2008). CSR in the Global Market Place: Towards Sustainable Global Value Chains. Management Decision, 46, 1187-1209.
  11.  Estivalete, V. F. B. ; Pedrozo, E. A. ; Barin-Cruz, Luciano. (2008) The learning Process in Interorganizational Relationships. Brazilian Administration Review,  5, 319-331.
  12. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Quilici, R. B. ; Queiroz, B. (2007). The Caras do Brasil (Faces of Brazil) Program as Leverage for Sustainable Development. Management Decision, 45, 1297-1319.
  13.  Barin-Cruz, Luciano ; Pedrozo, E. A. ; Estivalete, V. F. B. (2006). Towards to Sustainable Development Strategies: A complex view following the contribution of Edgar Morin. Management Decision, 44, 871-891.

Published refereed articles (original articles published in journals with peer review) in Brazil

  1. Barin-Cruz, Luciano ; Pedrozo, E. A. (2008). Inovação tecnológica e vantagem competitiva no setor de telefonia móvel brasileiro: estudos de caso em filiais no Rio Grande do Sul. (Technological innovation and competitive advantage in the Brazilian cell phone industry) RAC. Revista de Administração Contemporânea, 2, 1-19.
  2. Delgado, N. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2008). Empreendedorismo orientado para a sustentabilidade: as inovações no caso da Volkmann. (Sustainable Entrepreneuship) Cadernos EBAPE.BR (FGV), 6, 1-21.
  3. Barin-Cruz, Luciano ; Pedrozo, E. A. (2008). Pesquisa de Concepção como uma alternativa para o campo da estratégia. (Conception research as an alternative in the strategy field) RAM. Revista de Administração Mackenzie, 9, 56-74.
  4. Chtourou, W. ; Barin-Cruz, Luciano ; Delgado, N. A. (2007). Perfis e desafios informacionais no processo de internacionalização de PMEs. (Profile and informational challenges in the internationalization process of SMEs) RPA Brasil, 3, 21-36.
  5. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégia de Desenvolvimento Sustentável: Integração Matriz/Filial numa Multinacional Siderúrgica Européia. (Sustainable Development Strategies: Integration Headquarter-Subsidiary in an European Multinational) REAd. Revista Eletrônica de Administração, 13, 1-22.
  6. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). O Processo de Formação de Estratégias de Desenvolvimento Sustentável a partir da Teoria da Complexidade: O caso de dois Grupos varejistas franceses. (The formation process of sustainable development strategies from the point of view of Complexity Theory) Alcance, 14, 1-16.
  7. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégias de Desenvolvimento Sustentável em Grupos Multinacionais: O estudo de dois casos franceses no setor de varejo. (Sustainable development strategies in Multinational Corporations: Two French cases of retail industry) Revista de Gestão Social e Ambiental, 1, 1-16.
  8. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2005). Theoretical and methodological framework to identifying strategic categories in the Brazilian Mobile Phone Sector (BMPS): Towards theory development. REAd. Revista Eletrônica de Administração, 1, 1-20.
  9. Fernandez, L. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. ; Schimidit, P. ; Santos, J. L. (2005). Respeito à norma, protecionismo ou oportunismo: uma análise da tomada de decisão chinesa no caso da soja brasileira. (Respect for the rules, protections and opportunism: the case of China and Brazil) FACEF Pesquisa, 8, 61-76.
  10. Albornoz, D. ; Barin-Cruz, Luciano ; Slongo, L. A. (2004). Pacotes de Preço e Envolvimento com Serviço. (Price packages and involvement with services) Análise, 15, 207-225.

Book chapters and contributions to a collective work

  1. Barin-Cruz, Luciano. (2011) Responsabilidad Social Empresarial Estratégica. In : Raufflet, E.; Lozano, J-F.; Barrera, E. et Torre C. J.  (Eds.). Responsabilidad Social Empresarial. Pearson Educación, Mexico, pages 105-116.
  2. Barin-Cruz, Luciano et Colombo, J. (2011) Responsabilidad Social Empresarial Estratégica en el contexto Brasileño: Proyecto Ecoelce. In : Raufflet, E.; Lozano, J-F.; Barrera, E. et Torre C. J.  (Eds.). Responsabilidad Social Empresarial. Pearson Educación, Mexico, pages 307-313.
  3.  Chebbi, H. et Barin-Cruz, Luciano  (2010) La stratégie transnationale de développement durable : concilier projets locaux et attentes économiques globales. In : Reynnaud, E. (Eds). Stratégie d’entreprise en développement durable. L’Harmattan, Paris. 211-239.

Teaching Cases

1. a) Barin Cruz, Luciano et Colombo, J. (2011) Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil. International Journal of Case Studies in Management. 9(2) 1-20.

    b) Barin Cruz, Luciano et Colombo, J. (2011) Teaching Notes: Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil. International Journal of Case Studies in Management. 1-12.

2. a) Barin-Cruz, Luciano, Nascimento, Luis Felipe et Sperb, Matias Poli (2011) Building citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros. Emerald Emerging Market Cases. 1(1), 1-12.

     b) Barin-Cruz, Luciano, Nascimento, Luis Felipe et Sperb, Matias Poli (2011) Teaching Notes: Building citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros. Emerald Emerging Market Cases. 1-13.

3. a) Boehe, D.M. et Barin Cruz, Luciano. (2010) Jobek do Brasil: social and environmental responsibility or international joint venture? Centre de cas Insper (Brésil) – http://www.insper.edu.br/en/cases/AE-P0018 pages 1-21.

    b) Boehe, D.M. et Barin Cruz, Luciano. (2010) Teaching Notes: Jobek do Brasil: social and environmental responsibility or international joint venture? Centre de cas Insper (Brésil) – http://www.insper.edu.br/en/cases/AE-P0018 pages 1-12.

4. a) Khoury, J. et Barin Cruz, Luciano. (2011) Road to Kamaka: The struggles of poverty and desertification. Publié sur le site Web de l’ONU (Convention on Biological Diversity - CBD) - http://www.cbd.int/business/case-studies/. Pages 1-14.

    b) Khoury, J. et Barin Cruz, Luciano. (2011) Teaching Notes: Road to Kamaka: The struggles of poverty and desertification. Publié sur le site Web de l’ONU (Convention on Biological Diversity - CBD) - http://www.cbd.int/business/case-studies/. Pages 1-18.

5. a) Dorioz, U. et Barin Cruz, Luciano. (2011). DID et la logique de banque coopérative dans les pays en voie de développement. Déposé au Centre de cas HEC Montréal. Pages 1-13. Numéro temporaire du Centre de cas – 3336.

    b) Dorioz, U. et Barin Cruz, Luciano. (2011). Notes pédagogiques : DID et la logique de banque coopérative dans les pays en voie de développement. Déposé au Centre de cas HEC Montréal. Pages 1-17.

6. a) Turcato, C. et Barin Cruz, Luciano. (2011) Social economy and formal market: The dilemma of Justa Trama, a hybrid organization in Brazil. Déposé au Centre de cas HEC Montréal. Pages 1-14. Numéro temporaire Centre de cas – 3339.

    b) Turcato, C. et Barin Cruz, Luciano. (2011) Teching Notes: Social economy and formal market: The dilemma of Justa Trama, a hybrid organization in Brazil. Déposé au Centre de cas de HEC Montréal. Pages 1-13.

Published proceedings

  1. Turcato, C., Barin-Cruz, Luciano et Pedrozo, E. A. (2011). Internal and external pressures on hybrid networks: The case of an organic production network. In : European Academy of Management Meeting, Tallin (Estonie), 40 pages.
  2. Barin Cruz, Luciano et Gond, Jean-Pascal . (2011) Transferring institutional logics and organizational forms across multiple countries. In : EGOS, Göteborg (Suède), 47 pages.
  3. Ogasavara, M., Boehe, Dirk Michael et Barin Cruz, Luciano. (2011) Export Experience and Performance: uncovering the U-curve hypothesis. In : AIB 2011 Annual Meeting, Nayoga (Japon), 39 pages.
  4. Boehe, Dirk Michael, Barin Cruz, Luciano et Goulart, S. (2011) Gender and Microfinance Why does context matter? In : AIB Annual Meeting, Nayoga (Japon). 38 pages.
  5. Barin Cruz, Luciano et Gond, Jean-Pascal. (2011) Cross-Cultural Perspectives on Corporate Social Responsibility: Explaining CSR Strategy in an International Business Context. In : Annual Meeting of the IABS, Bath (Royaume-Uni). 10 pages.
  6. Barin-Cruz, Luciano, Boehe, D. M. et Goulart, S. (2010). Institutions, costs and performance: a study of cooperative MFIs in developing countries. In : Annual Meeting of the Academy of Management, Montréal, 34 pages.
  7. Boehe, D. M., Barin-Cruz, Luciano et Ogasavara, M. (2010) How do export ventures build CSR resources? Resource, market and institution-driven learning. In : Annual Meeting of the Academy of Management, Montréal, 41 pages. Une version révisée de cette communication a été soumise à la revue Business & Society (voir réf. 3.1.4, numéro 1).
  8. Barin-Cruz, Luciano ; Pedrozo, E. A. (2009). Corporate Social Responsibility and Green Management: Integration between Headquarter and Subsidiary in MNCs. In: European Academy of Management Conference - EURAM 2009, 2009, Liverpool. European Academy of Management Conference - EURAM 2009.
  9. Avenier, M. ; Barin-Cruz, Luciano. (2009) Overcoming the gap between academic and practical knowledge about CSR: A methodological framework. ISEOR - Academy of Management Conference, 2009, Lyon.
  10. Boehe, D. M. ; Barin-Cruz, Luciano. (2009) Corporate Social Responsibility, Product Differentiation Strategy and Export Performance. In: Academy of Management Meeting, 2009, Chicago.
  11. Barin-Cruz, Luciano ; Boehe, D. M. (2009). How do leading retail MNCs organize their CSR activities worldwide? In: Academy of Management Meeting, 2009, Chicago. 2009.
  12. Pundrich, A. P. ; Brunel, O. ; Barin-Cruz, Luciano. (2008) La crise comme processus et comme évenement: Analyse de deux études de cas. In: XVIIe Conférence Internationale de Management Stratégique, 2008, Nice.
  13. Hoff, D. ; Pedrozo, E. A. ; Barin-Cruz, Luciano. (2008) Sustainable Development and Corporate Social Responsibility: Society Orienting Organizational Change. In: Academy of Management Meeting, 2008, Anaheim. v   
  14. Chebbi, H. ; Barin-Cruz, Luciano ; Zawislak, P. A. (2007). The Association of technological and service aspects in a Service Innovation Strategy: Proposal of a Theoretical Framework. In: International Conference on Management of Technology - IAMOT, 2007, Miami.
  15. Begnis, H. S. M. ; Estivalete, V. F. B. ; Pedrozo, E. A. ; Barin-Cruz, Luciano. (2006). La Coopération en tant que Stratégie selon différentes Perspectives Théoriques. In: Conférence Internationale de Management Stratégique - AIMS, 2006, Annecy.
  16. Zawislak, P. A. ; Marques, L. F. ; Barin-Cruz, Luciano. (2006) Nanotechnology and the need for a new regulatory agenda: towards. In: IAMOT, 2006.
  17. Estivalete, V. F. B. ; Pedrozo, E. A. ; Barin-Cruz, Luciano. (2006) An Evolutionary Perspective of Learning through Interorganizational Horizontal Relationships in Networks. In: European Group for Organization Studies Colloquium 2006. Bergen.
  18. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. ; Gollo, S. (2005). Resources, Capacities, and Competences: A Brazilian Case Study. In: IAMOT 2005, Viena.
  19. Marques, L. F. ; Barin-Cruz, Luciano ; Zawislak, P. A. (2005). A Change In The Techno-Economic Paradigm: The Study Of The Nanotechnology. In: IAMOT 2005, Viena.
  20. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2004). The Contribution of Qualitative Research in Services and Technology: Comparison of a Theoretic Construct of the Strategic Dimensions ex ante with ex post in the brazilian mobile phone sector. In: IAMOT, 2004, Washington.
  21. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2004). A theorethical framework from the brazilian mobile phone. In: The 4th Internetional Conference on Management of Innovation and Technology, 2004, Hangzhou.
  22. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2004). Using the technological innovation to distinguish resources, capacities and core competences in the brazilian mobile phone sector. In: The 4th International Conference on Management of Innovation and Technology, 2004, Hangzhou.

Published proceedings in Brazil

  1. Boehe, D. M.; Barin-Cruz, Luciano. How does Corporate Social Responsibility influence Export Performance. In: EnANPAD 2009, 2009, São Paulo.
  2. Paraguassu, A. ; Barin-Cruz, Luciano. (2009) Vantagem Competitiva na Indústria de Reparos Automotivos: Abordagem Dialógica da Visão Baseada no Mercado (VBM) e da Visão Baseada em Recursos (VBR). (Competitive Advantage in the Automobile industry: a dialogical approach for RBV MBV). In: 3Es, 2009, Recife.   
  3. Barin-Cruz, Luciano ; Boehe, D. M. (2008). CSR in the Global Market Place: Towards Sustainable Global Value Chains. In: XXXII Encontro da ANPAD, 2008, Rio de Janeiro.
  4. Barin-Cruz, Luciano ; Estivalete, V. F. B. (2008). The Influence of Transversal CSR Structure on Headquarters/Subsidiary Integration. In: XXXII Encontro da ANPAD, 2008, Rio de Janeiro.   
  5. Hoff, D. ; Barin-Cruz, Luciano ; Pedrozo, E. A. (2008). Organizações e Sociedade: Dinâmicas recíprocas orientando o percurso rumo ao desenvolvimento sustentável. (Organizations and Society: Towards Sustainable Development). In: ENGEMA, 2008, Porto Alegre.
  6. Barin-Cruz, Luciano ; Delgado, N. A. (2008). A contribuição de cooperativas para o desenvolvimento sustentável: O caso da cooperativa de laticínios Santa Clara LTDA. (The contribution of cooperatives for sustainability) In: ENGEMA, 2008, Porto Alegre.
  7. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Quilici, R. B. ; Queiroz, B. (2007). Company and Society: The Case of the Caras do Brasil (Faces of Brazil) Program as Leverage for Sustainable Development. In: Encontro de Estudos em Estratégia - 3Es, 2007, São Paulo.
  8. Chebbi, H. ; Barin-Cruz, Luciano ; Delgado, N. A. (2007). As práticas de integração das filiais internacionais com relação a projetos de inovação: Os casos de grandes grupos farmacêuticos. (Integration practices among international subsidiaries, regarding innovation projects) In: Congresso do Instituto Franco-Brasileiro de Administração de Empresas - IFBAE, 2007, Porto Alegre.
  9. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégia de Desenvolvimento Sustentável: Integração Matriz/Filial numa Multinacional Siderúrgica Européia. (Sustainable Development Strategies: Integration between Headquarter-Subsidiary in an European MNC) In: Congresso do Instituto Franco-Brasileiro de Administração de Empresas - IFBAE, 2007, Porto Alegre.
  10. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégias de Desenvolvimento Sustentável em Grupos Multinacionais: o Estudo de Dois Casos Franceses no Setor de Varejo. (Sustainable Development Strategies: the case of french MNCs in the retail industry) In: Encontro da Associação Nacional de Pós Graduação e Pesquisa em Administração, 2007, Rio de Janeiro.
  11. Barin-Cruz, Luciano ; Martinet, A. C. (2007). O Processo de Formação de Estratégias de Desenvolvimento Sustentável a partir da Teoria da Complexidade: o Caso de Dois Grupos Varejistas Franceses. (The formation process of sustainable development strategies from the view of Complexity theory) In: Encontro da Associação Nacional de Pós Graduação e Pesquisa em Administração, 2007, Rio de Janeiro.
  12. Delgado, N. A. ; Barin-Cruz, Luciano. (2007) As Inovações no Setor de Laticínios: o Caso do Grupo Cooperativo Francês 3A. (Innovations in the industry of the milk: the case of the french group 3A)In: Encontro da Associação Nacional de Pós Graduação e Pesquisa em Administração, 2007, Rio de Janeiro.
  13. Haro, D. ; Barin-Cruz, Luciano ; Garrido, I. L. (2007). Procedimentos e Práticas que implicam em Processos de Aprendizagem. (Procedures and Practices for organizational learning) In: EnADI, 2007, Florianópolis.
  14. Barin-Cruz, Luciano ; Pedrozo, E. A. (2007). Pesquisas de Concepção como uma Alternativa para o Campo da Estratégia. (Conception Research as an alternative in strategy field) In: EnEPQ, 2007, Recife.
  15. Barin-Cruz, Luciano ; Delgado, N. A. ; Begnis, H. S. M. ; Pedrozo, E. A. (2006). Ampliando o conceito de rastreabilidade: em busca de sustentabilidade nas cadeias produtivas. (Traçability: towards sustainable value chains) In: XLIV Congresso da Sociedade Brasileira de Economia e Sociologia Rural, 2006, Fortaleza.
  16. Delgado, N. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. (2006). Práticas de Sustentabilidade e Inovação: O Caso da Volkmann, Arroz Biodinâmico. (Practices of Sustainability and Innovation) In: CLADEA, 2006, Montpellier.
  17. Chtourou, W. ; Barin-Cruz, Luciano ; Delgado, N. A. (2006). Perfis e Desafios Informacionais no Processo de Internacionalização de PMEs. (Profile and informational challenges in the internationalization process of SMEs) In: XXX EnANPAD, 2006, Salvador.
  18. Chtourou, W. ; Barin-Cruz, Luciano ; Delgado, N. A. (2006). As Trocas Reticulares de Informações tendo em vista a Evolução das PMEs em seu processo de Desenvolvimento Internacional. (The exchange of information regarding the evolution of SMEs in their process of international development) In: XXX EnANPAD, 2006, Salvador.
  19. Marques, L. F. ; Barin-Cruz, Luciano ; Zawislak, P. A. (2006). Towards a New Regulatory Agenda for Nanotechnology in Brazil. In: Simpósio de Gestão da Inovação Tecnológica, 2006, Gramado.
  20. Fernandez, L. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. ; Schimidit, P. ; Santos, J. L. (2005). Respeito à norma, protecionismo ou oportunismo: Uma análise da tomada de decisão chinesa no caso da soja brasileira. (Respect for rules, protection and opportunisme: the case of China and Brazil) In: 3º Congresso do Instituto Franco-Brasileiro de Administração de Empresas IFBAE Grenoble.
  21. Garrido, I. L. ; Barin-Cruz, Luciano ; Wolff, P. R. ; Nique, W. M. (2005). Estratégias de Internacionalização da Calçados Azaléia S.A.: O caso da entrada no mercado Europeu. (Internationalization strategies of the Company Azaleia) In: 3º Congresso do Instituto Franco-Brasileiro de Administração de Empresas IFBAE,  Grenoble.
  22. Barin-Cruz, Luciano ; Pedrozo, E. A. (2005). Do paradigma da simplificação ao paradigma da complexidade nas estratégias organizacionais. (From simplification to complexity in organizational strategies) In: Encontro Brasileiro de Estudos da Complexidade, 2005, Curitiba.
  23. Delgado, N. A. ; Barin-Cruz, Luciano ; Silva, T. N. (2005). Avaliação e Proposição de Ações Estratégicas no Setor de Farmácias de Manipulação: Uma Extensão do Conceito de Janela do Cliente no Caso da Pharmaplus. (Evaluation and proposition of strategic actions in the pharmacy industry: the case of pharmaplus) In: CLADEA, 2005. Santiago.
  24. Ferreira, L. C. ; Pedrozo, E. A. ; Silva, T. N. ; Barin-Cruz, Luciano ; Takitane, I. C. (2005). O Duplo Dilema de uma Cooperativa Agrícola: Priorizar a Competitividade ou Solidariedade na sua Estratégia. (The double dilemma between competitivity and solidarity in cooperatives) In: CLADEA 2005, Santiago.
  25. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2005). Um Olhar Complexo para as Estratégias: Avançando até "Estratégias Sustentáveis". (A complex view for strategies: towards sustainable strategies) In: CLADEA, 2005, Santiago.
  26. Delgado, N. A. ; Silva, T. N. ; Barin-Cruz, Luciano. (2005) Estratégia, ética e rastreabilidade em alimentos. (Strategy, ethics and traceability in the food industry) In: ENEGEP, 2005, Porto Alegre.
  27. Barin-Cruz, Luciano ; Pedrozo, E. A. (2004). Estratégias Coopetitivas Sustentáveis: Um conceito multidimensional. (Sustainable cooperative strategies: a multidimentional concept) In: SLADE, 2004, Itapema.
  28. Barin-Cruz, Luciano ; Mizoczky, M. C. (2004). Retomando a especialização flexível: algumas reflexões críticas. (Critics to flexible specialization) In: ENEO, 2004, Atibaia.
  29.  Barin-Cruz, Luciano ; Pedrozo, E. A. (2004). Inovação tecnológica e vantagem competitiva no setor de telefonia móvel. (Technological innovation and competitive advantage in the cell phone industry) In: EnANPAD, 2004, Curitiba. 
 
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