Le service à la clientèle :

Animated by:

Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal

This seminar is available in French only

This program deals with the management of customer service and the customer experience, from strategy to implementation. The seminar will use practical examples to teach you about:

• adopting the best practices to foster customer satisfaction and loyalty;
• taking concrete actions in the short and medium terms to provide better customer service, while factoring in the business’s resources and the costs involved.