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Programme SAQ-HEC Montréal en commerce de détail


Animated by:

Robert Desormeaux
Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal

Louise Faubert
Louise Faubert
L. ès L.
Special Advisor

This program is only available in French.

Developed in partnership with the Société des alcools du Québec, this program targets the next generation of retail industry leaders. Limited to retail executives and managers with at least five years of relevant industry experience, this program aims to:

  • Improve participants’ retail management knowledge and skills
  • Provide them with better tools to help them maximize their profits and adapt their operations to the changing business environment
  • Show them how to capitalize on best practices in making strategic and tactical decisions.


Date(s)

In Montreal (HEC Montréal) : 

Intensive Program:
5 Mondays from 6:30 p.m. to 9:30 p.m.
5 Tuesdays from 9 a.m. to 5 p.m.

Fees

$3,000 + taxes

Are you eligible for a discount?

General information : conditions and policies...

Need information ?

Contact Chantal Daigneault
Email : chantal.daigneault@hec.ca
Phone : 514 340-5673


Program

The themes below will not be given the same degree of attention in the program and will not necessarily be addressed in the order presented here.

  • Retail landscape
  • Marketing strategy
  • Customer experience and customer relationship management
  • Leadership
  • Human resources management
  • Operations and procurement
  • Information systems and technologies
  • Financial information, control and performance indicators
  • Strategic integration at the senior management level



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