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L'art de convaincre


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Jean-Jacques Stréliski
Jean-Jacques Stréliski

Adjunct Professor and Researcher, HEC Montréal

Pierre Balloffet
Pierre Balloffet
MBA, Ph. D.
Associate Professor, HEC Montréal


This seminar is available in French only

Advertising executives are known as the best salespeople, hands down. Not a single ad or prospecting campaign can happen without « the pitch ». In a world where competition is fierce and where selling an idea takes boldness and personality, « convincing » has become an art form in itself. Take inspiration from advertising professionals’ reflexes, positions and practices, use them to build winning presentations, and factor their knowledge and skills into your own entrepreneurial demands. This dynamic course will have you rubbing elbows with ad people and renowned training professionals, and will get you on the road to success in no time.


Date(s)

Montréal (HEC Montréal) :

2 days - 9 a.m. to 5 p.m.

Fees

$1,795 + taxes

Are you eligible for a discount?

General information : conditions and policies...

Need information ?

Contact Dany Lévesque
Email : dany.levesque@hec.ca
Phone : 514 340-7044



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