Programme intensif de marketing

Animated by:

Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal

This seminar is available in French only

Master the basics of marketing in only six days. This intensive program, a complete and practical introduction to marketing, deals with current and future issues and trends and will equip you to make major marketing decisions or help implement them within your business. Led by 10 marketing experts, this hands-on program covers 12 major topics.

You will learn:

• how to recognize the various dimensions and components of marketing and how they relate to one another;
• the most important and useful concepts, approaches, techniques and tools in today’s marketing to improve your ability to analyze and make marketing decisions.