Programme intensif de marketing

Translated Title

Summary

This seminar is available in French only

This six-day program is a complete and practical introduction to the entire marketing domain and aims to familiarize participants with the principal tools, techniques, approaches and concepts of contemporary marketing. It focuses on strategic and tactical corporate marketing decisions and their application.

The following themes are covered: products, services and brands; distribution; marketing research and primary data; sales team management; pricing; retailing; demand analysis and secondary data; marketing strategy and planning; mass communication; e-commerce and the Internet; international marketing; and customer service. 

Workshop Directors: Johanne Brunet, Danielle Carle, Stéphane Gagnon, René Gendreau, Maurice Guertin, JoAnne Labrecque, Jean-François Ouellet, Antoine Panet-Raymond

Workshop Director

Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal

Next dates

Montreal (HEC Montréal) :

• March 19 to April 30, 2010 (6 Fridays - Break on April 2)

Fees

Need information ?