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Connaître et mieux exploiter les tendances du commerce de détail


Animated by:

Paul Lafortune
Paul Lafortune
B.A.; MBA
Part-time Lecturer, HEC Montréal

This seminar is available in French only

Retail has become one of the decade’s most dynamic business sectors. Most managers are aware of the trends and best practices that can improve the performance of their business activities, but researching the trends is something often done randomly and sporadically. This seminar will help you better structure your research.

You will learn:

  • where to find information and how to use it for your business;
  • how to adapt to the many market influences;
  • what impacts major trends can have on retail businesses, store concepts, customer behaviour and the technologies involved.


Date(s)

Montreal (HEC Montréal) :

  • Dates to be announced

1 day - 9 a.m. to 5 p.m.

Fees



General information : conditions and policies...

Need information ?

Contact Chantal Daigneault
Email : chantal.daigneault@hec.ca
Phone : 514 340-5673


Objectives

This seminar will help participants find answers to the following questions:

  • What are the major trends that will affect retail establishments?
  • How will these trends influence retail strategies, in-store concepts, consumer behaviour, technologies and the location of retail establishments?
  • Which trends feed, influence and shape the retail trade?
  • Which sources of information can help managers keep on top of emerging retail trends in the coming years?
  • How can managers sift through the masses of information out there to identify meaningful trends?






Other seminars
from category:

Marketing / Sales / Customer Service
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