Content Menu

La négociation en contexte de vente


Translated Title

"Negotiations Within a Sales Context"

Summary

This seminar is available in French only

This program is intended for professionals whose success relies on their ability to negotiate effectively in a sales context. The program is based on an approach that takes into account the dual necessity of accommodating individual clients’ needs while maximizing cost-effectiveness. The appropriate negotiation tactics, techniques and strategies for each step of the process will be presented, explained and applied. These scenarios apply to straightforward negotiations and especially to complex situations where clients are business clients, where important issues are at stake and where the ultimate objective is a strong, lasting relationship with the client.


Workshop Directors

Robert Desormeaux
Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal
Marc Filion
Marc Filion
MBA (marketing, finance)
Professor Emeritus, HEC Montréal

Next dates

Montreal (HEC Montréal) :


8:30 a.m. to 4 p.m.

Fees


Need information ?

Contact Lyne Mathieu
Email : lyne.mathieu@hec.ca
Phone : 514 340-6046

General information

Share this page
| More
| Share
© HEC Montréal, 2010    All rights reserved.