Marketing pharmaceutique
Translated Title"Pharmaceutical Marketing"SummaryThis program explores the pharmaceutical market from 10 basic viewpoints, each of which will be addressed by an expert in the field. Workshop Coordinator-Director |
Next datesMontreal (HEC Montréal) : 8:30 a.m. to 4 p.m. FeesNeed information ? |
+ Program
- The big picture
- Client behaviours and expectations
- Marketing information systems (MISs)
- Products and innovations
- Price
- Communication I
- Canadian regulatory environment
- Communication II
- Distribution
- Sales force management
+ Objectives
- Become familiar with the various elements of pharmaceutical marketing and how they relate to one another
- Understand the core issues facing pharmaceutical marketing executives
- Improve context-specific analytical and decision-making skills
- Learn the main concepts, approaches and tools related to pharmaceutical marketing
- Gain a better understanding of regulations and codes of ethics in the sector
