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La mobilisation :

un avantage stratégique dans les entreprises de services


Translated Title

"Employee Engagement: A Strategic Advantage for Service Companies"

Summary

This seminar is available in French only

Service companies must face the daunting challenge of satisfying their customers on a daily basis. The "wow" in the customer experience depends largely on quality of the interaction with company employees, who serve as the front-line ambassadors of the organization and its values. In this context, implementing a work environment that encourages employee engagement and prompts them to deliver excellent service represents a true strategic advantage.

The notion of engagement can nevertheless be difficult to pin down. This seminar was therefore developed to help managers and practitioners adopt an engagement-friendly model, based on recent studies of some of the service industry's foremost corporations. Using a diagnostic approach and tools designed to build a cohesive action plan inspired by cutting-edge organizational practices, participants will be learn how to actively promote employee engagement.


Workshop Directors

Gilles Laberge
Gilles Laberge
M. Ps.
Chargé de projet pour la Chaire de commerce Omer DeSerres à HEC Montréal.
Michel Tremblay
Michel Tremblay
M. Sc. (gestion), HEC Montréal; D. Sc. (gestion)
Professeur titulaire, HEC Montréal

Next dates

Montreal (HEC Montréal) : 

  • Dates to be announced

9 a.m. to 5 p.m.

Fees


Need information ?

Contact Chantal Bruneau
Email : chantal.bruneau@hec.ca
Phone : 514 340-6010

General information

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