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Gestion de l'innovation et mise en marché des produits nouveaux

Translated Title

"Managing Innovation and Marketing New Products"

Summary

This seminar is available in French only.

This seminar focuses on the benefits of improving the design, integration and management of development and marketing activities for new products. It is geared specifically toward the needs of product managers looking for new ways of enhancing their performance through best practices and the latest trends in innovation management. The following questions will be addressed:

What strategic issues come into play in innovation management and how can they affect the performance of my company?
How can the effective management of new products generate a competitive advantage for my firm?
What are some of the success stories in innovation management and what are the best practices in this field?
How can I successfully plan and manage the innovation process, from brainstorming to marketing, while working with multidisciplinary teams?

Workshop Director

Jean-François Ouellet
MBA; Ph. D. (marketing); Post-doctorat (Innovation Management)
Associate Professor, Department of Marketing, HEC Montréal