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Le CRM (Customer Relationship Management) :

une source indéniable d’avantages stratégiques


Animated by:

Sol Tanguay
Sol Tanguay
M. Sc. (Commerce électronique), HEC Montréal, MBA (Gestion des technologies de l’information), Candidat Ph. D. (Marketing)


This seminar is available in French only

Customer relationship management (CRM) has revolutionized marketing, sales and customer service: properly applied, CRM can increase sales, lower operating costs and boost customer loyalty. Unfortunately, many projects have ended in failure over the past few years, because even though CRM can appear miraculous, it needs to be well understood in order to be successful. 

This seminar will give you a complete, realistic picture of CRM and deployment projects so that you can use it as a strategic tool for your business. You will evaluate which factors would lead to the success or failure of CRM at your organization, better equipping you to determine if your business is ready for it. You will then develop a strategic and operational plan that you can implement to incorporate into your organization.


Date(s)

In Montreal (HEC Montréal) : 

2 days - 9 a.m. to 5 p.m.

Fees

General information : conditions and policies...

Need information ?

Contact Lise Aubin
Email : lise.aubin@hec.ca
Phone : 514 340-6007

Objectives

The main goal of this seminar is to provide participants with a broad, yet accurate, overview of the reality of CRM and projects designed to deploy CRM solutions. Given the inherent difficult in implementing CRM projects, managers need to ensure they are properly equipped for such an undertaking, either before they start or during the transition.

In more specific terms, the seminar aims to help participants:

  • The main goal of this seminar is to provide participants with a broad, yet accurate, overview of the reality of CRM and projects designed to deploy CRM solutions. Given the inherent difficult in implementing CRM projects, managers need to ensure they are properly equipped for such an undertaking, either before they start or during the transition. In more specific terms, the seminar aims to help participants:
  • see CRM as a strategic tool
  • understand which factors can lead to the success or failure of a CRM project within their organization
  • assess the level of CRM readiness of their employees and their business
  • consider the strategic and operational aspects of a CRM project for their organization.






Other seminars
from category:

Marketing / Sales / Customer Service
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