Prendre le virage de la marque

Animated by:

Pierre Balloffet
MBA, Ph. D.
Associate Professor, HEC Montréal

Jean-Jacques Stréliski

Adjunct Professor and Researcher, HEC Montréal

Julie Lemonde
M. Sc., HEC Montréal
Speaker

This seminar is available in French only.

In today's marketplace, branding is the core around which the strategic development of most public and private organizations is built. This seminar is intended for managers, executives and professionals who must deal with these challenges in a marketing, human resources or public relations context. A comprehensive and consistent approach is proposed, covering everything from the nature and role of branding to the measurement of the efficiency of branding initiatives. The concrete examples used by the workshop leader will give participants the opportunity to learn about current best practices.