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Programme SAQ - HEC Montréal en commerce de détail


Translated Title

"SAQ-HEC Montréal Program in Retail Management"

Summary

This program is only available in French.

Approach

The goal of the SAQ-HEC Montréal Program in Retail Management, a joint initiative of the Société des alcools du Québec and HEC Montréal, is to prepare the next generation of leaders in the retail sector. As such, the program will explore the various aspects of retail management from the point of view of executives and owner-operators.

The content will be taught by industry experts, HEC Montréal professors and lecturers and veteran consultants, chosen for their superior knowledge and skills with respect to the course material and the retail market as a whole.

The course format will be dynamic, interactive, engaging and oriented to real-world needs. Participants will be encouraged to share their insight into and experience with the themes being studied. Registration is limited in order to ensure maximum interaction between participants and instructors. 

The course fee is $3,000, excluding taxes. This represents a portion of the actual cost of the program, most of which will be covered by a contribution by the Société des alcools du Québec. 

Schedule 

This intensive program comprises 45 hours of training in five sessions, each of which will run for a day and a half (Monday evening and Tuesday all day) every three weeks. 

The winter 2010 course will be held at HEC Montréal on five Mondays (6:30 p.m. to 9:30 p.m.) and five Tuesdays (9 a.m. to 5 p.m.) as follows: January 25-26, February 15-16, February 8-9, March 29-30 and April 19-20.


Workshop Directors

Robert Desormeaux
Robert Desormeaux
Ph. D. (marketing)
Associate Professor, HEC Montréal
Louise Faubert
Louise Faubert
Ministère du Développement économique, de l'Innovation et de l'Exportation du Québec
Special Advisor

Next dates

In Montreal (HEC Montréal) : 

5 Mondays from 6:30 p.m. to 9:30 p.m. and 5 Tuesdays from 9 a.m. to 5 p.m.


Need information ?

Contact Chantal Daigneault
Email : chantal.daigneault@hec.ca
Phone : 514 340-5673

General information

+   Program

The themes below will not be given the same degree of attention in the program and will not necessarily be addressed in the order presented here.

  • Retail landscape
  • Marketing strategy
  • Customer experience and customer relationship management
  • Leadership
  • Human resources management
  • Operations and procurement
  • Information systems and technologies
  • Financial information, control and performance indicators
  • Strategic integration at the senior management level
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