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PhD in administration - Marketing

Students wanted

You may propose your own research projects. However, this specialization is actively seeking students interested in the following research topics :

SERVICES AND RELATIONSHIP MARKETING

Description Develop new research on service failures, customer complaints on social media, relational marketing and consumer-based strategy.
Faculty supervisor Professor Yany Grégoire

E-COMMERCE AND DIGITAL MARKETING

Description Develop new research on online consumer decision-making and themes related to consumer neuroscience.
Faculty supervisor Professor Sylvain Sénécal

English-language Programs > PhD > PhD in Administration — Marketing > Students wanted