PhD in administration - Marketing
You may propose your own research projects. However, this specialization is actively seeking students interested in the following research topics :
SERVICES AND RELATIONSHIP MARKETING
||Develop new research on service failures, customer complaints on social media, relational marketing and consumer-based strategy.
||Professor Yany Grégoire
E-COMMERCE AND DIGITAL MARKETING
||Develop new research on online consumer decision-making and themes related to consumer neuroscience.
||Professor Sylvain Sénécal