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Faculty
Faculty
Jacques Nantel
Professor,
Department of Marketing
Contact information
HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email:
jacques.nantel@hec.ca
Phone:
514 340-6421
Secretary:
514 340-6412
Fax:
514 340-5631
Office:
4.758
Other title(s)
Associate Member,
Omer DeSerres Chair of Retailing
Associate Member,
Carmelle and Rémi Marcoux Chair in Arts Management
Member, Group for Research and Teaching in Marketing (GREM)
Education
M. Sc. (gestion), HEC Montréal
D.B.A. (Marketing), Indiana
Expertise
Consumer behaviour
Product segmentation and positioning
Marketing and electronic commerce
Ethics and marketing
Business research
News
Certificate and specialized graduate diploma convocation ceremony
November 28, 2011
“Blackface” incident: HEC Montréal has designed a customized program
November 11, 2011
Jacques Nantel Appointed to the Conseil supérieur de l'éducation
September 7, 2010
Thèses dirigées
Essays on Online Film Advertising
March 5, 2013
Three essays on the development, validation and confirmation of the flow construct to invastigate navigational web experiences
April 28, 2011
Trois essais sur l'influence relative et les stratégies de résolution de conflit lors d'une prise de décision d'achat en ligne en couple.
March 22, 2011
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