Christian Dussart
Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Personal page
Email: christian.dussart@hec.ca
Phone: 514 340-6340
Secretary: 514 340-6427
Fax: 514 340-5631
Office: 4.766
Education
- M.A. (marketing), Université de Sherbrooke
- Ph. D. (sciences économiques et marketing), Louvain-la-Neuve
Expertise
- Digital marketing strategy and value creation
- Global marketing
- Marketing of services—relationships—CRM
- Trade marketing—category management
- Branding and positioning
