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Bruno Lussier

Assistant Professor,  Department of Marketing


Bruno Lussier

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: bruno.lussier@hec.ca
Phone: 514 340-1421
Secretary: 514 340-6413
Fax: n/a
Office: 4.503

Other title(s)

  • Forthcoming

Education

  • Docteur ès Sciences de Gestion, Université de Grenoble
  • MBA en gestion des entreprises, Université Laval
  • Baccalauréat en sciences de la santé, Université Concordia

Expertise

  • Sales
  • Sales force effectiveness
  • Relationship marketing
  • Sales management
  • Business-to-business (B2B) marketing
  • Business development

Current research

  • Forthcoming

This publication selection covers the last five years.

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Journal articles (4)



LUSSIER, Bruno, GRÉGOIRE, Yany, VACHON, Marc-Antoine; « The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad », Industrial Marketing Management, vol. 65, 2017, p. 168-181.

LUSSIER, Bruno, OUELLET, Jean-François, GUIZANI, Haithem; « Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c'est une arme à double tranchant! », Gestion - revue internationale de gestion, Vol. 39, no 4, Hiver 2015, p. 156-163.

LACROIX, Caroline, LUSSIER, Bruno, OUELLET, Jean-François; « Concern with the Well-Being of Future Generations Makes Salespeople More Innovative - But Does It Make Them More Performant? », Journal of Marketing Development and Competitiveness, Vol. 8, no 3, 2014, p. 49-58.

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Books (1)


BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Gestion du marketing, Chenelière Éducation, 2017.


Fall 2017

Winter 2017

Fall 2016


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