April 1, 2014
The HEC Montréal delegation of BBA students Hugo Chaumié and David Goudreau defeated teams from five other Quebec universities to win the 2014 Topo Cossette competition on March 28. This victory not only adds an achievement to their résumés but also earns them the chance to do a paid eight-week internship with Cossette.
This year, the participating teams had to prepare a strategy and creative execution approach for Camoplast Solideal. The goals were to boost the company’s visibility among end users and update the co-operative marketing program.
David Goudreau and Hugo Chaumié.