November 12, 2014
Potloc, a young Montreal company founded by BBA graduates Rodolphe Barrère and Louis Delaoustre as part of the Rémi Marcoux Entrepreneurial Track, is attracting plenty of attention for the novel, original service it is offering.
The founders of the innovative firm that aims to inject new life into vacant premises on shopping streets have received coverage in a number of media, including an interview on CBC’s Daybreak morning program on January 14.
Potloc asks local residents for their opinions on how to create the kind of neighbourhood they want. The concept is simple: local residents are invited to vote for the kind of business they would like to see in empty premises near them. The votes define the demand and identify the kind of stores that are apt to flourish in the long term because they meet residents’ real needs.
In addition to being launched by members of the first generation of the Rémi Marcoux Entrepreneurial Track, which provides practical training in entrepreneurship alongside the BBA program, Potloc received support from the Accélérateur Banque Nationale | HEC Montréal, one of the four pillars of the National Bank | HEC Montréal Entrepreneurship Institute. The Accelerator allows innovative entrepreneurs from the three Campus Montréal institutions (HEC Montréal, Polytechnique Montréal and Université de Montréal) to build on the support, resources and knowledge of HEC Montréal and its partners. The goal is to help entrepreneurs overcome the challenges involved in launching a business and take advantage of business opportunities.